Cosmetic items are being offered in single-use capsule forms
Implications - Cosmetic products are increasingly being offered in single-dose, capsule forms, functioning as portion control for the beauty world. More than being convenient, these individual capsules are able to elevate consumer perception regarding the functionality of the product itself, as it enhances the perceived potency of the capsules' contents.
Workshop Question - How could your brand alter the packaging or aesthetics of its products/services to enhance their perceived luxury?
Trend Themes
1. Single-dose Packaging - Beauty and skincare brands are packaging products in single-use capsules to enhance product efficacy and convenience. This trend is here to stay.
2. Supplement-inspired Skincare - Skincare brands are taking inspiration from the supplement industry and offering single-use products containing key natural ingredients to nourish and repair the skin.
3. Biodegradable Packaging - Brands are exploring environmentally-friendly packaging options, such as biodegradable capsules, that align with consumer demand for more sustainable beauty products.
Industry Implications
1. Beauty - Brands in the beauty industry are leading the way in single-use capsule packaging, supplement-inspired skincare, and biodegradable packaging, creating opportunities for disruptive innovation in product design and sustainability.
2. Skincare - The skincare industry is expanding its offerings with single-dose capsules that contain potent natural ingredients to improve efficacy and convenience, as well as experimenting with eco-friendly packaging options.
3. Pharmaceuticals - The pharmaceutical industry can take inspiration from the supplement-inspired skincare trend by exploring ways to create single-use, concentrated products that offer visible results in a short period of time.
