The Pop-Up Birkenstock Store is Located Inside a Shipping Container
Mary Van Puymbroeck — July 18, 2017 — Fashion
References: birkenstockbox & highsnobiety
This pop-up Birkenstock store, called the 'Birkenstock Box,' is a retail experiment created in collaboration with the concept store, Andreas Murkudis.
The Birkenstock Box is housed inside of a walk-in shipping container designed by architects 'Gonzales Haas AAS.' This experimental retail space will travel worldwide beginning in Berlin -- Birkenstock's country of origin. As the pop-up Birkenstock store travels the world, its contents will be curated based on the host store's tastes. As the host of the first location, Andreas Murkudis helped to design two styles of limited-edition 'Arizona Exquisite' sandals in green and black.
With this new direction, Birkenstock is hoping to reach mass consumers and those with more discerning, fashion-focused tastes. Between the casual, yet classic styles Birkenstock is known for and its collaborations with taste-makers like Murkudis, the German sandal brand is well on its way to bridging the gap between both audiences.
The Birkenstock Box is housed inside of a walk-in shipping container designed by architects 'Gonzales Haas AAS.' This experimental retail space will travel worldwide beginning in Berlin -- Birkenstock's country of origin. As the pop-up Birkenstock store travels the world, its contents will be curated based on the host store's tastes. As the host of the first location, Andreas Murkudis helped to design two styles of limited-edition 'Arizona Exquisite' sandals in green and black.
With this new direction, Birkenstock is hoping to reach mass consumers and those with more discerning, fashion-focused tastes. Between the casual, yet classic styles Birkenstock is known for and its collaborations with taste-makers like Murkudis, the German sandal brand is well on its way to bridging the gap between both audiences.
Trend Themes
1. Pop-up Shops - The rise of pop-up shops presents an opportunity for brands to test new products, reach new audiences and gamify the in-store experience.
2. Limited-edition Collaborations - Collaborating with tastemakers and curating limited-edition items can help companies reach fashion-oriented audiences and create buzz around their brand.
3. Shipping Container Retail Spaces - Using shipping containers as a base for retail spaces provides an innovative and cost-effective solution for pop-up shops and mobile storefronts.
Industry Implications
1. Fashion - The fashion industry can use the pop-up shop trend to test new product lines, reach new audiences and stay relevant in a fast-changing market.
2. Retail - Retailers can harness the power of limited-edition collaborations to create buzz around their brands, build excitement and drive sales.
3. Architecture and Design - Architects and designers can create innovative solutions for pop-up shops and mobile retail using shipping containers as an alternative and sustainable approach to traditional storefronts.
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