Online Atelier Frilly is a Platform for Custom, Made-to-Order Fashion
Alyson Wyers — September 28, 2017 — Social Good
References: frilly & springwise
Based in Los Angeles, this online atelier gives you access to made-to-order, highly customizable clothing. Frilly is for people who want to design their own clothing. Their philosophy is "uninspired by the current throwaway, mass-production cycles and cookie-cutter pieces, we wanted an alternative; one that celebrated style, and individual expression."
Focusing on timeless style customers can make their own, the online atelier gives more control over everything from hem length to material to color choices. The made-to-order fashion platform is a throwback to past practices, that also embraces new technology through a virtual experience, which helps you visualize the design changes you make. With a focus on quality and fit, Frilly is also an ethical brand that aims to reduce waste and overbuying.
Focusing on timeless style customers can make their own, the online atelier gives more control over everything from hem length to material to color choices. The made-to-order fashion platform is a throwback to past practices, that also embraces new technology through a virtual experience, which helps you visualize the design changes you make. With a focus on quality and fit, Frilly is also an ethical brand that aims to reduce waste and overbuying.
Trend Themes
1. Customizable Fashion - Customizable fashion platforms like Frilly allow customers to design their own clothing, giving them more control over their personal style.
2. Made-to-order Fashion - The rise of made-to-order fashion platforms like Frilly offers customers the opportunity to have clothing tailored specifically to their preferences and measurements.
3. Ethical Fashion - Frilly's focus on quality, fit, and reducing waste reflects the growing demand for more ethical and sustainable fashion options.
Industry Implications
1. Fashion Retail - The fashion retail industry can tap into the disruptive innovation of customizable and made-to-order fashion platforms to offer more personalized and sustainable shopping experiences for customers.
2. E-commerce - The e-commerce industry can explore and integrate the virtual experience aspect of platforms like Frilly to enhance online shopping, allowing customers to visualize design changes before purchase.
3. Sustainable Fashion - The sustainable fashion industry can collaborate with ethical brands like Frilly to promote conscious consumption, reduce waste, and encourage more responsible manufacturing practices.
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