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Restricted Concoction

Nutritious products incorporate as few ingredients as possible

Implications - With the rise of the clean eating movement, brands that specialize in foods that are at least somewhat processed are trying to jump on the trend by including limited, whole foods in their products. By offering as few ingredients as possible and prominently highlighting that fact, these brands are able to enter a niche that would otherwise exclude them, and cater to health conscious consumers seeking to balance their wellness habits with convenience.
Workshop Question - Conceptualize a product/service (within your area of expertise) that would cater to consumers who would otherwise be unlikely to purchase from your brand.
Trend Themes
1. Minimal Ingredient Foods - Clean eating movement has sparked the rise of brands offering foods with as few ingredients as possible
2. Transparency in Packaging - Brands are prioritizing transparency in their product packaging
3. Artisanal & Organic Snack Bars - Increased demand for artisanal and organic snack bars has led to a rise in the popularity of bars made with fair-trade and organic ingredients
Industry Implications
1. Food & Beverage - These trends are relevant for the food and beverage industry, which can capitalize on the demand for clean and organic ingredients
2. Packaging - The trend of prioritizing transparency in packaging is relevant for companies that specialize in this industry
3. Fitness & Health - Given the focus on clean and healthy eating, the fitness and health industry can leverage these trends to offer healthier options for their consumers
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
168,453 Total Clicks
Date Range:
Jan 17 — Mar 18
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Vegetable Snack Bars
Vegetable Snack Bars
'That's it.' Veggie Bars Contain Only Five Simple Ingredients
‘That’s it.’ came onto the market as a producer of two-ingredient fruit bars and is now following the success of these products with a set of vegetable snack bars that follow the... MORE
Limited Ingredient Snack Bars
Limited Ingredient Snack Bars
The Pure Organic Fruit & Nut Bars Come in Six Flavor Options
The Pure Organic Fruit & Nut Bars have been reformatted to help offer consumers something more in line with their lifestyle choices to keep them interested in the snack brand. The bars are... MORE
Three-Ingredient Snack Bites
Three-Ingredient Snack Bites
Monkey's Raw Energy Bars are Made Using Fruit and Nut Ingredients
Made from just three simple fruit and nut ingredients, Monkey’s healthy energy bars are a plant-based snack that satisfies one’s sweet tooth in a healthy way. Consisting of dried bananas,... MORE
Pre-Made Lunch Kits
Pre-Made Lunch Kits
Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
Ready Pac Foods is now introducing an all-new brand called Fresh Prep’d, which provides convenient grab-and-go pre-made soup and wrap meal kits. While there are plenty of freshly prepared salads... MORE
Three-Ingredient Fruit Pops
Three-Ingredient Fruit Pops
Popsicles from Chloe's Fruit are Made with Fruit, Water and Cane Sugar
Considering how simple it is to make fruit popsicles at home with just a few ingredients, many store-bought frozen treats seem overcomplicated in comparison—but not those from Chloe’s Fruit.... MORE
Five Ingredient Toothpastes
Five Ingredient Toothpastes
Earthpaste Offers Natural Toothpastes With Minimal Ingredients
Earthpaste provides natural teeth cleaning products for consumers who are looking for alternatives to the chemical-laden toothpastes that are most common in the market. Rather than containing... MORE
Raw Ingredient Snack Bars
Raw Ingredient Snack Bars
The Pereg Raw Bars are a Healthy Alternative to Traditional Candy Bars
It’s no secret that consumers are shifting their food preferences towards anything natural and healthy, so the Pereg Raw Bars come as a logical next step in the move towards free-from food... MORE
Single-Serve Nut Butter Pouches
Single-Serve Nut Butter Pouches
RXBar is Launching Its First-Ever Range of Nut Butter Snacks
Many health-conscious consumers take care to avoid purchasing nut butter products that are made with unnecessary oils and sugars—and those who seek out options that are as simple as possible will... MORE

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