Nutritious products incorporate as few ingredients as possible
Implications - With the rise of the clean eating movement, brands that specialize in foods that are at least somewhat processed are trying to jump on the trend by including limited, whole foods in their products. By offering as few ingredients as possible and prominently highlighting that fact, these brands are able to enter a niche that would otherwise exclude them, and cater to health conscious consumers seeking to balance their wellness habits with convenience.
Workshop Question - Conceptualize a product/service (within your area of expertise) that would cater to consumers who would otherwise be unlikely to purchase from your brand.
Trend Themes
1. Minimal Ingredient Foods - Clean eating movement has sparked the rise of brands offering foods with as few ingredients as possible
2. Transparency in Packaging - Brands are prioritizing transparency in their product packaging
3. Artisanal & Organic Snack Bars - Increased demand for artisanal and organic snack bars has led to a rise in the popularity of bars made with fair-trade and organic ingredients
Industry Implications
1. Food & Beverage - These trends are relevant for the food and beverage industry, which can capitalize on the demand for clean and organic ingredients
2. Packaging - The trend of prioritizing transparency in packaging is relevant for companies that specialize in this industry
3. Fitness & Health - Given the focus on clean and healthy eating, the fitness and health industry can leverage these trends to offer healthier options for their consumers
