'Identité' Uses AI and Big Data to Personalize Consumer Products
Laura McQuarrie — June 18, 2018 — Art & Design
References: seymourpowell & techmash
Identité is a new artificial intelligence concept from design company Seymourpowell that will give consumers the chance to get bespoke beauty product collections that are tailored to their specific wants and needs.
Unlike many subscription box services that feature assorted products curated by humans, Identité draws upon algorithms and big data to make smart product selections. With the app-based service, customers will be able to have the system tap into their schedule, exercise patterns and diet for the purposes of allowing Identité to anticipate one's beauty and skincare needs.
Identité takes several factors into account when making product selections: environmental factors, such as humidity and heat, personal information and popular, seasonal styles. With Identité, a consumer would receive a completely different set of products for vacationing in a hot destination to living and working in the city.
Unlike many subscription box services that feature assorted products curated by humans, Identité draws upon algorithms and big data to make smart product selections. With the app-based service, customers will be able to have the system tap into their schedule, exercise patterns and diet for the purposes of allowing Identité to anticipate one's beauty and skincare needs.
Identité takes several factors into account when making product selections: environmental factors, such as humidity and heat, personal information and popular, seasonal styles. With Identité, a consumer would receive a completely different set of products for vacationing in a hot destination to living and working in the city.
Trend Themes
1. AI-curated Beauty Collections - AI-powered algorithms and big data are being used to create personalized beauty product collections.
2. Subscription Box Services - Subscription box services curated by humans are being replaced by AI-powered product selection.
3. Personalized Skincare - AI algorithms can analyze personal information to anticipate skincare needs.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can leverage AI and big data to deliver personalized product offerings.
2. Retail and E-commerce - AI-powered subscription box services disrupt the traditional retail industry by providing curated product selections.
3. Technology and AI - The intersection of technology and AI opens up innovative opportunities for personalized skincare and beauty products.
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