Hellocar Gives Consumers the Chance to Test Out Their Car for a Week
Mishal Omar — April 18, 2017 — Autos
References: techcrunch & hellocar
Hellocar is a United Kingdom-based business that gives consumers the option to purchase cars online.
Although online purchasing is more convenient than buying products in person, purchasing or leasing a car can be a different story. Most people would like the chance to test drive a car before purchasing it, a fact which most online car listing apps and websites tend to ignore. Hellocar is one of the few businesses that is offering a different approach. After finding a car on the site, paying for it, and having it delivered directly to the home – Hellocar gives consumers a seven-day test period where they can return the car if it doesn't meet their standards.
By giving consumers the option to test drive their new vehicles, Hellocar is able to increase the likelihood of purchase from reluctant buyers.
Although online purchasing is more convenient than buying products in person, purchasing or leasing a car can be a different story. Most people would like the chance to test drive a car before purchasing it, a fact which most online car listing apps and websites tend to ignore. Hellocar is one of the few businesses that is offering a different approach. After finding a car on the site, paying for it, and having it delivered directly to the home – Hellocar gives consumers a seven-day test period where they can return the car if it doesn't meet their standards.
By giving consumers the option to test drive their new vehicles, Hellocar is able to increase the likelihood of purchase from reluctant buyers.
Trend Themes
1. Testable Car Purchasing - Allowing consumers to test drive cars before purchasing increases buyer confidence.
2. Online Car Retail - The convenience of online car purchases is expanding to include test drive options.
3. Consumer-centric Car Platforms - More businesses are catering to consumer needs by offering flexible purchasing options like test driving.
Industry Implications
1. Automotive - The automotive industry can embrace the trend of testable car purchasing to attract more potential buyers.
2. E-commerce - Online car retail platforms can integrate test drive options to provide a more comprehensive buying experience.
3. Car Rental - Car rental companies can capitalize on the trend of testable car purchasing by offering longer-term rental options for potential buyers.
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