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Mānuka Care

The rise of mānuka honey use has evolved into beauty and skin care

Implications - Mānuka honey, unique to New Zealand and Southeastern Australia, has spread in prominence globally – and its influence in the beauty world has spread with it. The natural substance's ability to calm and heal skin, coupled with its nonnative novelty, explains its rise among wellness-conscious North American consumers.
Workshop Question - How can your brand look to nonnative trends as inspiration at its home base?
Trend Themes
1. Rise of Natural Ingredients - Brands are incorporating more natural ingredients into their products, such as manuka honey and organic coffee, to appeal to wellness-conscious consumers.
2. Chemical-free Formulas - With the increased demand for natural products, companies are creating chemical-free formulas, like OY-L's Exfoliating Manuka Mask and Facial Cleansing Powder, to meet consumers' desires for a healthier lifestyle.
3. Customizable Beauty Products - Brands like Loli are offering customers the ability to create their own tailor-made beauty products, appealing to DIY and environmentally conscious consumers.
Industry Implications
1. Natural Beauty - Companies can move towards using more natural ingredients and promoting chemical-free formulas to stay relevant with consumers.
2. Wellness - As the demand for natural products continues to grow, wellness professionals and businesses can capitalize on this trend to offer more options for a healthier lifestyle.
3. DIY - Customizable beauty products, like those offered by Loli, are creating opportunities for DIY enthusiasts and eco-conscious consumers who want more control over the ingredients used in their beauty routine.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
83,184 Total Clicks
Date Range:
Nov 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Facial Cleansing Powders
Facial Cleansing Powders
OY-L's Facial Cleansing Powder is Chemical-Free and Travel-Friendly
OY-L’s Facial Cleansing Powder is an innovative honey powder-based cleanser option made from all-natural ingredients and containing an astounding zero chemical formulations. The Cleansing... MORE
Organic Coffee-Based Scrubs
Organic Coffee-Based Scrubs
Scrub Co. Offers Exfoliation Products with a Range of Ingredients
Scrub Co. is a New Zealand-based brand that offers a range of natural and organic coffee scrubs designed to exfoliate the face and body. All of the scrubs are organic and based in coffee, but come... MORE
Tailor-Made Beauty Products
Tailor-Made Beauty Products
Loli's 'Blend It Yourself' Lets Consumers Make Their Own Care Items
Between store-bought personal care products and DIY beauty projects, there’s Loli, a brand that offers a ‘Blend It Yourself’ option that helps consumers to make their own products... MORE
Exfoliating Manuka Honey Masks
Exfoliating Manuka Honey Masks
OY-L's Exfoliating Manuka Mask Boasts a Zero-Chemical Formula
OY-L’s Exfoliating Manuka Mask is a luxury skincare product boasting a chemical-free formula offering resurfacing and healing benefits. Contained in chic, black and white minimalist packaging,... MORE
Overnight Hydrating Recovery Masks
Overnight Hydrating Recovery Masks
The Hydro Biotic Mask Aims to Balance the Skin
The highly popular skincare brand Dr. Brandt is offering an overnight recovery mask, called the Hydro Biotic, that aims to repair and enhance the texture of skin as the user sleeps. The mask is... MORE
Serum-Infused Face Masks
Serum-Infused Face Masks
These Face Masks Were Designed to Offer an Array of Skin Benefits
Using face masks is an excellent way to directly target various skin issues and the ones provided by the brand ‘Freeman Beauty’ are serum-infused and packed with other beneficial... MORE

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