Beauty and skin care brands offer hangover-specific routines
Implications - The post-hangover "cure" is now shifting over to topical beauty routines, offering simple solutions to reduce the aesthetic aftereffects of a night out. These products serve consumers seeking to balance professional and social responsibilities, while giving brands a highly leverageable marketing tool that positions their relatively standard products or collections in a new light.
Workshop Question - How could your brand alter the positioning of one of its products/services to shift how consumers perceive it?
Trend Themes
1. Hangover Skincare Routines - Topical beauty routines are now being marketed for their aftereffects reducing properties as a new means to balance professional and social responsibilities while also serving as highly leverageable marketing tool for brands.
2. Upcycling in Cosmetics - Environmental-friendly skincare products are now being made by using discarded waste to create different scents like discarded coffee grounds in Optiat's scrubs.
3. CBD and Aromatherapy Bath Products - CBD and aromatherapy essential oils are being used as key ingredients in bath products for pain and anxiety relief and relaxation purposes.
Industry Implications
1. Skincare - Skincare brands are leveraging Hangover Skincare Routines and developing unique skincare solutions to support health, wellness, and balance in skin alleviating stress, while also using upcycling to create sustainable and high-quality environmental-friendly products.
2. Cosmetics - Cosmetic Hangover products are not just limited to skincare routines. Brands are conceiving and designing eye creams specifically for the morning after a late-night out or unique packaging designs that appeals to a party-goer attitude.
3. Bath and Beauty - Incorporating CBD and Aromatherapy essential oils, bath and beauty brands are tapping into natural and holistic ingredients to provide relief and relaxation for consumers.
