Activism among youth is more prevalent and impactful than ever before
Trend - The intersection of youth engagement, their social media savvy, and various social issues in North America has resulted in Gen Z being more empowered than youth who have advocated for change in preceding generations. The diversity and magnified platform of this generation have resulted in a slow re-characterization of youth activism as progression, rather than it being met with immediate associations of rebellion and defiance.
Insight - Gen Z-related activism stems from a variety of pressing issues–everything from politics, race relations, climate change, and the economy are a source of anxiety and top-of-mind for today's youth. With the platforms they curate on social media, their influence on pop culture in many different forms, and the fact that they've grown up in the modern digital age–this generation is perhaps best-suited for enforcing positive change that benefits both them and the generations to come.
Insight - Gen Z-related activism stems from a variety of pressing issues–everything from politics, race relations, climate change, and the economy are a source of anxiety and top-of-mind for today's youth. With the platforms they curate on social media, their influence on pop culture in many different forms, and the fact that they've grown up in the modern digital age–this generation is perhaps best-suited for enforcing positive change that benefits both them and the generations to come.
Workshop Question - How can your brand empower individuals and groups seeking to make positive change?
Trend Themes
1. Increased Youth Activism - The intersection of youth engagement, their social media savvy, and various social issues in North America has resulted in Gen Z being more empowered than youth who have advocated for change in preceding generations.
2. Creative Marketing for Social Justice - Employing creative marketing, such as fake websites and video games, for raising awareness on social justice issues point towards disruptive options for activism and social reform.
3. Youth Political Empowerment - Events such as Teen Vogue Summit: Turn Up and March for Our Lives show that youth empowerment has surged in recent years leading towards the fight for political exchange and gun control, which could lead to fast-paced change.
Industry Implications
1. Social Media - The empowerment of Generation Z demonstrates social media as an avenue for positive advocacy with the ability to reach beyond national and regional borders.
2. Publishing - Publishing platforms such as Teen Vogue amplify messages of youth empowerment and act as a catalyst for social justice issues to gain publicity on a global scale.
3. Entertainment - The utilization of creative marketing within the entertainment sector serves as an unconventional approach to raise awareness on social justice issues and encourages discussion on current topics.
6 Featured, 52 Examples:
183,607 Total Clicks
Date Range:
Apr 16 — Aug 18
Trending:
Average
Consumer Insight Topics:
