Consumers can now subscribe to juices and smoothie boxes
Implications - Subscription boxes are now offering juice and smoothie collections for health-conscious consumers to enjoy. This shift caters to consumers seeking to achieve wellness without having to do too much of their own research, and has the added benefit of customization that aligns with consumers' health and routine-related needs and preferences.
Workshop Question - How can your brand better adapt to consumers personal routines?
Trend Themes
1. Subscription-based Health Foods/wellsness - Companies are offering subscription services to healthy/organic food and beverages
2. Customized/personalized Health Foods/drinks - Companies are offering personalized healthy/organic food and beverage options to consumers
3. Charitable Health Foods/drinks - Companies are offering health foods and drinks with proceeds going towards charity
Industry Implications
1. Subscription Services - Companies offering subscription-based products and services for consumers
2. Personalized Nutrition - Companies offering personalized health and wellness options to consumers
3. Socially-conscious Companies - Companies that prioritize giving to charity and ethical treatment of people
