Consumers turn to mermaid-themed cosmetics for a touch of escapism
Implications - Drawing upon the mythos of beauty associated with mermaids for inspiration, consumers are incorporating mermaid-themed makeup into their routines as a deviation from the ordinary. Consumers utilizing mermaid-inspired cosmetic products serves as an evolution of the world of beauty as a form of escapism, rather than simply experimentation.
Workshop Question - How could your brand cater to consumers' desire for escapism?
Trend Themes
1. Mermaid-themed Makeup - Consumers are incorporating mermaid-themed makeup into their routines as a deviation from the ordinary, which serves as an evolution of the world of beauty as a form of escapism.
2. Aquatic Hues and Shimmer - Consumers have become fixated by dazzling rainbow-inspired products, especially those that take inspiration from mythical creatures like unicorns, fairies and mermaids.
3. Whimsical and Glistening Makeup Palettes - Mermaid-inspired makeup palettes show no sign of slowing down as big brands continue to introduce whimsical and glistening offerings that offer both subtle day and dramatic night looks.
Industry Implications
1. Beauty - New trends in mermaid-themed makeup and aquatic hues provide opportunities for brands to innovate and create new lines to appeal to consumers.
2. Fashion - Whimsical makeup palettes can inspire fashion brands to create clothing, accessories, and other products with similar color schemes to appeal to consumers.
3. Entertainment - Mythical creatures continue to inspire new trends in makeup, fashion, and other industries, providing opportunities for entertainment companies to create new content and merchandise related to these mythical creatures.
