Pet owners incorporate probiotics into pets' diets
Implications - Probiotic-infused foods and supplements for pets are on the rise, as pet owners seek to find easy ways to enhance the health of their beloved dogs. Probiotics' gut-healthy nature offers the benefit of preventative care, potentially restricting the impact of future illnesses that pets may have.
Workshop Question - Conceptualize a preventative product/service within your brand's area of expertise that would resolve customer concerns before they arise.
Trend Themes
1. Probiotic Pet Products - Pet owners are incorporating probiotics into their pets' diets through various pet products.
2. Microbiome-based Pet Supplements - Pet owners are looking for microbiome-based supplements to better the health of their pets.
3. Botanical Ingredients in Pet Products - Brands are integrating human-grade botanical ingredients into formulas to encourage ingredient recognition and a familiarity with their numerous health benefits.
Industry Implications
1. Pet Food and Nutrition - Pet food and nutrition industry is incorporating probiotics and botanical ingredients into their formula for better health outcomes of pets.
2. Health and Wellness Industry - Health and wellness industry is looking for new opportunities to incorporate probiotics into a variety of health and wellness products.
3. Pharmaceutical Industry - Pharmaceutical industry can harness the potential of microbiomes to create new and innovative pet healthcare supplements.
