Unexpected brands use merch lines to embed with consumers in a new way
Implications - As brands look for ways to channel the interest in narrative merchandise apparel, many unexpected players are launching merch lines as a means of promoting a new product or company initiative. In addition to highlighting the consumer desire to showcase one's interests and beliefs through clothing choices, this progression demonstrates that even brands unrelated to the fashion industry are able to leverage this inclination.
Workshop Question - How could your brand take inspiration from an unexpected source to surprise and delight your consumer?
Trend Themes
1. Narrative Merchandise Apparel - Brands are launching merch lines as a means of promoting a new product or company initiative.
2. Limited Fashion Collections for Promoting Products - Fast food chains are teaming up with fashion designers to promote their menu items using unique clothing collections.
3. Charity Apparel Lines - Brands are collaborating with designers and artists to create limited-edition clothing lines to raise funds for charitable causes.
Industry Implications
1. Fast Food Industry - Fast food restaurants are taking advantage of fashion collaborations to entice millennial customers.
2. Fashion Industry - Fashion brands are partnering with non-traditional collaborators, such as fast food chains, to create limited-edition collections.
3. Charity Industry - Non-profit organizations are partnering with brands and designers to create apparel lines that raise funds for important causes such as cancer research.
6 Featured, 54 Examples:
258,250 Total Clicks
Date Range:
Apr 15 — Oct 16
Trending:
Average
Consumer Insight Topics:
