These Fruit Juice Boxes Are Made to Pour Easily
Mishal Omar — September 13, 2016 — Marketing
References: metsaboard & packagingoftheworld
These fruit juice boxes were designed by the creative agency 'Metsa Board' in order to make the drink pouring process simple and mess-free.
Called 'Juice in the Box,' the packages come in a simple rectangular box that has a spout along with it. The fruit juice boxes do not require anything in order for them to pour properly, with the base of each box unraveling to create a structure on which the package is able to stand on. This allows users to simply slip their glasses underneath the boxes and turn on the spout, without having to elevate them on any surface other than their own.
These juice boxes have a design that could potentially change the current design standard that is used to manually pour out drinks.
Called 'Juice in the Box,' the packages come in a simple rectangular box that has a spout along with it. The fruit juice boxes do not require anything in order for them to pour properly, with the base of each box unraveling to create a structure on which the package is able to stand on. This allows users to simply slip their glasses underneath the boxes and turn on the spout, without having to elevate them on any surface other than their own.
These juice boxes have a design that could potentially change the current design standard that is used to manually pour out drinks.
Trend Themes
1. Mess-free Pouring - The design of spouted juice boxes enables mess-free pouring, offering an opportunity for innovative packaging solutions.
2. User-friendly Packaging - The 'Juice in the Box' design simplifies the drink pouring process, indicating a potential for user-friendly packaging in various industries.
3. Structural Innovation - The unraveling base of the fruit juice boxes presents an opportunity for structural innovation in packaging, allowing for improved stability and convenience.
Industry Implications
1. Beverage Packaging - The design of spouted juice boxes can disrupt the beverage packaging industry by providing a more efficient and user-friendly alternative.
2. Food and Snacks Industry - The user-friendly packaging concept of 'Juice in the Box' could be applied to other food and snack products, revolutionizing the industry standard.
3. Hospitality and Events - The mess-free pouring feature of spouted juice boxes can be beneficial in hospitality and events, reducing spills and enhancing the overall experience.
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