Trend Hunter's Courtney Scharf Discusses Health-Conscious Alcohol
As lifestyle trends move towards promoting active and healthy ways of living, many alcoholic beverage companies are releasing products that are catered to drinking in a more health-oriented context. Trend Hunter's editor Courtney Scharf counts down her top picks for healthy alcoholic drink products.
There's been a lot of hype recently around the beneficiary factors in coconut water. It's full of potassium making it a great drink to rehydrate yourself after a workout. Now you can get the same hydrating properties of coconut water in an inventive alcoholic beverage called Coco Vodka infused with triple distilled vodka. Beers infused with vitamins and sparkling tomato drinks from Japan are other great examples of companies integrating alcohol into a healthy lifestyle regime.
There's been a lot of hype recently around the beneficiary factors in coconut water. It's full of potassium making it a great drink to rehydrate yourself after a workout. Now you can get the same hydrating properties of coconut water in an inventive alcoholic beverage called Coco Vodka infused with triple distilled vodka. Beers infused with vitamins and sparkling tomato drinks from Japan are other great examples of companies integrating alcohol into a healthy lifestyle regime.
Trend Themes
1. Health-conscious Alcoholic Beverages - Opportunity to develop and market alcoholic drinks that cater to health-oriented consumers.
2. Coconut Water Infused Alcohol - Opportunity to create innovative alcoholic beverages infused with the hydrating properties of coconut water.
3. Vitamin-infused Beers and Sparkling Tomato Drinks - Opportunity to introduce alcoholic beverages that offer added vitamins or unique flavors for health-conscious consumers.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for existing and new alcoholic beverage companies to tap into the health-conscious consumer market.
2. Coconut Water Industry - Opportunity to collaborate with coconut water producers to create coconut water-infused alcoholic beverages.
3. Functional Beverage Industry - Opportunity for functional beverage manufacturers to explore alcoholic options like sparkling tomato drinks.
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