Vertical Water Taps Maple Trees and Bottles 100% Pure Maple Water
Allen Taylor — March 31, 2014 — Lifestyle
References: verticalwater & refinery29
Staying hydrated is important but water can get boring, so how about drinking maple water instead? 'Vertical Water' is a new water alternative that is made from 100% pure maple water.
Vertical Water is tapped from fresh American maple trees. It's not a sticky sap nor is it maple syrup mixed in with water. The water drawn from the maple trees is lightly sweetened, boosted with nutrients and naturally filtered within the tree.
Basically, as winter ends, the warm weather triggers water to rise from the roots up into the tree. Vertical Water taps this source and bottles it for you to drink. The result is a tasty, hydrating beverage that has electrolytes like magnesium and potassium. Vertical Water only has six grams of sugar and 30 calories per bottle, which is less than most popular coconut waters out there now.
Vertical Water is tapped from fresh American maple trees. It's not a sticky sap nor is it maple syrup mixed in with water. The water drawn from the maple trees is lightly sweetened, boosted with nutrients and naturally filtered within the tree.
Basically, as winter ends, the warm weather triggers water to rise from the roots up into the tree. Vertical Water taps this source and bottles it for you to drink. The result is a tasty, hydrating beverage that has electrolytes like magnesium and potassium. Vertical Water only has six grams of sugar and 30 calories per bottle, which is less than most popular coconut waters out there now.
Trend Themes
1. Natural Beverage Alternatives - Vertical Water provides a natural and healthy alternative to traditional water beverages, opening opportunities for other tree-based water products.
2. Functional Hydration - Vertical Water's nutrient-rich composition presents opportunities for the development of functional hydration products that provide added benefits to consumers.
3. Low-calorie Drinks - Vertical Water's low sugar and calorie content highlight the demand for low-calorie beverage options, offering opportunities for innovative drink brands to meet this consumer need.
Industry Implications
1. Beverage Production - Vertical Water demonstrates the potential for the beverage industry to explore the production of maple water and expand their product offerings.
2. Functional Food and Beverage - The nutrient-rich composition of Vertical Water aligns with the functional food and beverage industry, creating opportunities for nutritious and health-enhancing products.
3. Health and Wellness - Vertical Water's emphasis on natural hydration and low calorie content is relevant to the health and wellness industry, encouraging the development of healthier beverage options.
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