This 'Drunken Meadow' Tea Combines Matcha and Oolong Leaves
Charlotte Joyce Kidd — August 24, 2015 — Lifestyle
References: drunkenmeadow & grubstreet
Drunken Meadow Tea has come up with a clever new variation on the ever-popular matcha tea. The process involves combining oolong tea leaves with the traditional technique for making matcha to create 'Oocha.'
Matcha is the caffeinated tea powder that's taken the Western world by storm, by being incorporated into everything from baked goods to milkshakes. Matcha has historically only ever been made with Chinese green tea, but Drunken Meadow Tea wants to change that. Sourcing oolong leaves from Taiwan, Drunken Meadow Tea has created an oolong-based matcha. To make the matcha, the oolong has to be processed in a non-traditional fashion: after harvesting, the leaves must be prevented from oxidizing and then ground into a fine powder.
Drunken Meadow Tea uses Oocha as a base for a bottled cold-brewed tea beverage and also sells the powder loose for tea lovers who are eager to make the unique tea variety for themselves.
Matcha is the caffeinated tea powder that's taken the Western world by storm, by being incorporated into everything from baked goods to milkshakes. Matcha has historically only ever been made with Chinese green tea, but Drunken Meadow Tea wants to change that. Sourcing oolong leaves from Taiwan, Drunken Meadow Tea has created an oolong-based matcha. To make the matcha, the oolong has to be processed in a non-traditional fashion: after harvesting, the leaves must be prevented from oxidizing and then ground into a fine powder.
Drunken Meadow Tea uses Oocha as a base for a bottled cold-brewed tea beverage and also sells the powder loose for tea lovers who are eager to make the unique tea variety for themselves.
Trend Themes
1. Hybrid Tea Beverages - Drunken Meadow Tea's innovative blend of matcha and oolong leaves opens up new possibilities for hybrid tea beverages.
2. Alternative Matcha Varieties - Drunken Meadow Tea's use of oolong leaves challenges the traditional matcha made with Chinese green tea, creating an opportunity for alternative matcha varieties.
3. Cold-brewed Tea - Drunken Meadow Tea's bottled cold-brewed tea beverage showcases the potential for innovative and convenient cold-brewed tea products.
Industry Implications
1. Beverage Industry - The beverage industry can explore new products and flavors by incorporating Drunken Meadow Tea's hybrid tea beverage concept.
2. Tea Industry - The tea industry can capitalize on Drunken Meadow Tea's alternative matcha variety made with oolong leaves, expanding the range of matcha options available to consumers.
3. Ready-to-drink Industry - The ready-to-drink industry can seize the opportunity to develop innovative and convenient cold-brewed tea beverages, inspired by Drunken Meadow Tea's bottled product.
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