This Beverage Packaging Concept Mimics the Shape of a Coconut
Laura McQuarrie — December 12, 2014 — Lifestyle
References: behance.net & packagingoftheworld
For those who don't live somewhere tropical and aren't able to sip coconut water fresh from an actual coconut, this beverage packaging concept from Sabyasachi Kuila and Ankur Sahay provides the next best thing.
The COQUA juiceboxes are shaped in such a way so that together, they form a full coconut shape that can easily be carried with a handle. Individually, the juiceboxes make it so that you can grab a "slice" of the whole coconut and enjoy a portion of the whole thing. The unique shape of the carton makes it so that the sides of the juicebox that are angled towards the inside can be printed with product information, without disrupting the printed coconut imagery on the outside.
The COQUA juiceboxes are shaped in such a way so that together, they form a full coconut shape that can easily be carried with a handle. Individually, the juiceboxes make it so that you can grab a "slice" of the whole coconut and enjoy a portion of the whole thing. The unique shape of the carton makes it so that the sides of the juicebox that are angled towards the inside can be printed with product information, without disrupting the printed coconut imagery on the outside.
Trend Themes
1. Sustainable Packaging Solutions - The COQUA juiceboxes demonstrate an innovative way to package beverages using eco-friendly materials and unique shapes.
2. Immersive Branding Experience - The coconut-shaped carton allows for immersive branding opportunities by incorporating product information within the design.
3. Enhanced Product Portability - The handle and slice-based design of the COQUA juiceboxes offer convenient and portable packaging for on-the-go consumption.
Industry Implications
1. Beverage Packaging - The COQUA juiceboxes introduce a creative packaging concept that can potentially disrupt the beverage packaging industry by offering a unique shape and branding possibilities.
2. Sustainable Packaging - With its eco-friendly materials and efficient design, the COQUA juiceboxes align with the growing demand for sustainable packaging solutions in various industries.
3. Beverage Manufacturing - The COQUA juiceboxes present an opportunity for beverage manufacturers to explore innovative packaging options that offer enhanced convenience and consumer appeal.
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