This Juice Carton Packaging and Brand Was Given a Complete Overhaul
David Ingram — November 3, 2015 — Art & Design
References: dowdesign.co.nz & thedieline
New Zealand-based brand McCoy and its line of juice carton packaging has been given a full makeover by design studio Dow Design.
This new juice carton redesign was aimed towards the "foodie" consumer market and features a bold approach combining dynamic color choices and vibrant photography. The packaging is colored a distinctly stark black to better highlight the fresh fruit photos mixed in with an eye-catching splash of fresh fruit juice. The logotype was also given an overhaul and made to be both bolder and cleanly defined for the modern consumer.
The new packaging and re-branding also includes the new slogan "The Real McCoy," and to help further connect with foodies, each carton also features a recipe printed on the back.
This new juice carton redesign was aimed towards the "foodie" consumer market and features a bold approach combining dynamic color choices and vibrant photography. The packaging is colored a distinctly stark black to better highlight the fresh fruit photos mixed in with an eye-catching splash of fresh fruit juice. The logotype was also given an overhaul and made to be both bolder and cleanly defined for the modern consumer.
The new packaging and re-branding also includes the new slogan "The Real McCoy," and to help further connect with foodies, each carton also features a recipe printed on the back.
Trend Themes
1. Foodie-focused Packaging - There is an opportunity for other food and drink brands to rebrand and redesign their packaging with a focus on appealing to the foodie market.
2. Bold Color and Photography - Creating packaging with bold colors and high-quality photography can help brands stand out in the crowded consumer market.
3. Innovative Slogans and Recipes - Other brands can follow suit by creating catchy slogans and including recipes on their packaging to attract the attention of consumers interested in cooking and trying new things.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from rebranding and redesigning their packaging to appeal to the foodie market.
2. Design and Marketing - The design and marketing industry can assist food and beverage companies in rebranding and redesigning their packaging with bold colors, high-quality photography, and catchy slogans.
3. Printing and Packaging - The printing and packaging industry can benefit from the increased demand for innovative and eye-catching packaging designs for food and beverage products.
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