Purearth's Drink Bottles Combine Good Humor and Health
Laura McQuarrie — March 28, 2015 — Lifestyle
References: purearth & packagingoftheworld
Along with a shot of liquid goodness from any of Purearth's drink bottles, you might even get a chuckle or a smile. Like so many other juice bottles, the healthy beverages are packaged in clear glass bottles to show off the purity of the contents inside. But what really sets this branding apart are the funny tags that match each product, printed with sayings like: "You sweep me off my beet!" and "You make my greens come true."
The idea was to create an identity for the drinks that would make them presentable as gifts from the earth. Since these fun messages present well, the juices truly would make great a great gift to yourself or a friend. These funny messages cleverly reiterate that good health can be amusing.
The idea was to create an identity for the drinks that would make them presentable as gifts from the earth. Since these fun messages present well, the juices truly would make great a great gift to yourself or a friend. These funny messages cleverly reiterate that good health can be amusing.
Trend Themes
1. Humorous Packaging - Combining playful branding and packaging can attract consumers and create a memorable experience.
2. Clear Bottle Packaging - Transparent bottle packaging can showcase the purity and quality of the product while also providing a canvas for creative designs.
3. Gift-presentation Packaging - Incorporating packaging that is visually appealing and gift-worthy can help boost sales and attract new customers.
Industry Implications
1. Beverage - Incorporating humorous and visually appealing packaging can differentiate products and create a unique brand identity in the crowded beverage industry.
2. Health and Wellness - Clear bottle packaging can effectively communicate transparency and purity in the health and wellness industry, while also providing an opportunity for fun and creative branding.
3. Gifts and Novelties - Incorporating clever and witty messaging on packaging can make products more gift-worthy and increase sales in the gifts and novelties industry.
3.7
Score
Popularity
Activity
Freshness
