The Yukai Design Features a Can for the Top and a Bottle Underneath
Jamie Danielle Munro — September 6, 2014 — Marketing
References: behance.net & packageinspiration
Yukai is a fruit drink from Mexico, and for the branding designer Adrián Salgado decided to fuse both a can and bottle together. Usually drinks decide to go with one or the other, but it's almost as if the company didn't want to decide between the two.
The graphics are certainly something to now too, as Salgado uses bright colors that pop and really appeal to anyone looking for a fruit drink. Images of apples, lychee and oranges are placed front and center using bright colors to draw people in. While some may be tempted by the pictures, others will be just plain curious as to the fusion between a bottle on the bottom, and a canned look on top.
Yukai is sure to gain some attention due to this design.
The graphics are certainly something to now too, as Salgado uses bright colors that pop and really appeal to anyone looking for a fruit drink. Images of apples, lychee and oranges are placed front and center using bright colors to draw people in. While some may be tempted by the pictures, others will be just plain curious as to the fusion between a bottle on the bottom, and a canned look on top.
Yukai is sure to gain some attention due to this design.
Trend Themes
1. Hybrid Packaging - The fusion of different packaging types creates a unique product design and offering.
2. Combination Graphics - Using bright colors and eye-catching fruit imagery elevates product branding and increases consumer appeal.
3. Dual-function Packaging - Packaging that offers both a can and bottle functionality creates a point of differentiation in the beverage market.
Industry Implications
1. Beverage Industry - Innovation in packaging design can give companies a competitive edge in the crowded beverage market.
2. Brand Design Industry - Providing unique and eye-catching packaging designs can increase brand recognition and appeal to consumers.
3. Packaging Industry - Creating innovative and functional packaging designs that combine multiple functions and materials can open up new opportunities in various industries.
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