The 'Juice in a Box' Encourages Conscious Consumption
Amelia Roblin — April 6, 2011 — Eco
References: leocorrales
It's the youth who stand to gain or lose the most when it comes to the changing natural environment, and items like the 'Juice in a Box' will help to teach them eco-friendly behaviors.
The reusable plastic cartons were launched at the International Home & Housewares Show and are the result of a collaboration between designer Leo Corrales and Precidio Design Inc. The creators were inspired by the Tetra Brik, but have adapted the idea to suit the lifestyle of children as an integral inclusion in their lunch boxes.
The juice box concept has been explored using translucent plastic or opaque Tritan copolyester, illustrated with cartoons like baby Spiderman. The iconic form of the wax and paper packages has been recreated in the 'Juice in a Box,' with a lid and a straw built in so that beverages can be brought in from home.
The reusable plastic cartons were launched at the International Home & Housewares Show and are the result of a collaboration between designer Leo Corrales and Precidio Design Inc. The creators were inspired by the Tetra Brik, but have adapted the idea to suit the lifestyle of children as an integral inclusion in their lunch boxes.
The juice box concept has been explored using translucent plastic or opaque Tritan copolyester, illustrated with cartoons like baby Spiderman. The iconic form of the wax and paper packages has been recreated in the 'Juice in a Box,' with a lid and a straw built in so that beverages can be brought in from home.
Trend Themes
1. Eco-friendly Packaging - Designers are creating reusable juice cartons as a way to encourage eco-friendly behaviors and reduce waste.
2. Conscious Consumption - The 'Juice in a Box' emphasizes the importance of conscious consumption and teaches children to make sustainable choices.
3. Customizable Packaging - The 'Juice in a Box' allows for personalized designs and illustrations on the cartons, making it more appealing and engaging for children.
Industry Implications
1. Packaging - The packaging industry has an opportunity to develop and market more eco-friendly and reusable alternatives to traditional juice boxes.
2. Education - The education industry can incorporate the 'Juice in a Box' as a teaching tool to promote sustainability and conscious consumption among children.
3. Food and Beverage - The food and beverage industry can explore partnerships with designers to create reusable packaging solutions that align with sustainable goals and consumer demands.
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