The Cocoa Metro Campaign is Crafty, Creative and Clever
Meghan Young — January 12, 2012 — Marketing
References: richter7 & ibelieveinadv
The Cocoa Metro campaign cleverly shows how its dark chocolate works. Instead of making customers bite and chew chocolate like regular chumps, this sweet maker has created a decadent line of dark chocolate drinks; the images in this ad campaign depict this creatively. It uses iconic drinking vessels such as juice boxes, pop cans and flasks to show just how Cocoa Metro’s chocolate can be ingested.
Conceived and executed by Salt Lake City-based ad agency Richter7, the Cocoa Metro campaign relies heavily on its crafty captures, which were photographed by Chad Hurst. Other than the fun interpretations of iconic drink silhouettes, the images are very simple. It allows people to focus on what matters most, the “dark drinking chocolate.”
Conceived and executed by Salt Lake City-based ad agency Richter7, the Cocoa Metro campaign relies heavily on its crafty captures, which were photographed by Chad Hurst. Other than the fun interpretations of iconic drink silhouettes, the images are very simple. It allows people to focus on what matters most, the “dark drinking chocolate.”
Trend Themes
1. Decadent Chocolate Drinks - The trend of creating decadent line of dark chocolate drinks presents opportunities for innovative flavor combinations and packaging designs.
2. Creative Advertising Campaigns - The trend of using creative and clever advertising campaigns allows businesses to showcase their products in unique and memorable ways.
3. Alternative Packaging Designs - The trend of using unconventional drinking vessels like juice boxes, pop cans, and flasks in packaging designs presents opportunities for disruptive innovation in the beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry can explore innovative flavors and packaging designs to meet the growing demand for unique and indulgent drink experiences.
2. Advertising Industry - The advertising industry can capitalize on creative and clever campaigns to help brands stand out and connect with their target audience.
3. Confectionery Industry - The confectionery industry can expand their product offerings by introducing decadent chocolate drinks as a new category, appealing to chocolate lovers in a different form.
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