Aritzia's Fall for Us Instagram Campaign Features Candid Celeb Shots
Laura McQuarrie — August 19, 2014 — Fashion
References: us.aritzia & psfk
Aritzia's 'Fall for Us' campaign takes place on Instagram and stars some familiar celebrity faces like Samira Wiley from Orange is the New Black and Jamie Chung from Once Upon a Time. Although taking to Instagram isn't new for a lot of fashion retailers, this campaign brings a new level of authenticity to it since these models, actresses and editors were invited to pick out the Aritzia clothes that they candidly model in the shoot.
To encourage consumers to get in on the fun, the brand wants shoppers to pick up these garments and share their own happy photos with the #FallForUs tag on Instagram. This is a pretty dynamic way to create a catalog of the retailer's fashions, engaging both influential celebs and consumers.
To encourage consumers to get in on the fun, the brand wants shoppers to pick up these garments and share their own happy photos with the #FallForUs tag on Instagram. This is a pretty dynamic way to create a catalog of the retailer's fashions, engaging both influential celebs and consumers.
Trend Themes
1. Authenticity Marketing - Integrating genuine and candid shots of influential people and everyday shoppers into their marketing campaigns to create an authentic vibe.
2. Social Media Catalogs - Adding to traditional catalogs, fashion brands are now utilizing Instagram to build a virtual catalog showcasing diverse models and customers to boost brand recognition.
3. Brand Community Building - Connecting with consumers and celebrities on Instagram to build a supportive and interactive fashion community around the brand.
Industry Implications
1. Fashion Retail Industry - Utilizing Instagram's platform to create a more authentic campaign that showcases their fashion products using a unique and creative perspective.
2. Marketing and Advertising Industry - Developing innovative and unique social media campaigns that utilize candid shots and user-generated content to create a more engaging and relatable brand image.
3. Entertainment Industry - Partnering with fashion retail brands to expand their influence and create a mutually beneficial relationship that promotes fashion and entertainment industry synergies.
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