The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
Rahul Kalvapalle — August 25, 2014 — Marketing
References: news.adidas & justjaredjr
The Adidas NEO fashion show will be a catwalk event like none other in that it will be curated by Twitter votes cast by teenagers. The unique initiative was announced by Adidas NEO's global style icon Selena Gomez.
The Fall/Winter showcase will be curated by teens, who will be able to use the #NEOrunway Twitter hashtag to control all the elements of the show including the runway looks, hair, makeup and even the music. Votes cast through retweets, favoriting and an innovative new voting mechanic will be displayed on a real-time digital barometer, with the winning decisions coming to life at the fashion show.
Teens can also submit photos of their home cities using the #NEORunway hashtag to see their images incorporated into the show's set design.
The #NEOrunway tweet-powered Adidas NEO fashion show will take place in New York City on September 3rd.
The Fall/Winter showcase will be curated by teens, who will be able to use the #NEOrunway Twitter hashtag to control all the elements of the show including the runway looks, hair, makeup and even the music. Votes cast through retweets, favoriting and an innovative new voting mechanic will be displayed on a real-time digital barometer, with the winning decisions coming to life at the fashion show.
Teens can also submit photos of their home cities using the #NEORunway hashtag to see their images incorporated into the show's set design.
The #NEOrunway tweet-powered Adidas NEO fashion show will take place in New York City on September 3rd.
Trend Themes
1. Interactive Fashion Shows - Disruptive innovation opportunity: Brands can engage with their audience and create personalized experiences through social media interaction during fashion shows.
2. Crowdsourced Curation - Disruptive innovation opportunity: By involving the audience in the curation process, brands can tap into the collective creativity and preferences of their target market.
3. Real-time Voting Mechanic - Disruptive innovation opportunity: Implementing innovative voting mechanisms during fashion shows allows brands to enhance audience engagement and create a sense of anticipation and involvement.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can leverage social media and technology to revolutionize traditional fashion shows and create more immersive and interactive experiences for their audience.
2. Technology - Disruptive innovation opportunity: Technology companies can develop new platforms and tools that enable real-time audience participation and integration of social media during live events.
3. Marketing - Disruptive innovation opportunity: Marketing agencies can help brands leverage social media trends and audience participation to create unique and memorable experiences that resonate with their target market.
4.7
Score
Popularity
Activity
Freshness
