Upload Photos For a Shot to Be the Face of a Global Advertising Campaign
Taylor Keefe — March 23, 2014 — Tech
References:
You’d be lying if you said you’ve never taken a selfie. It’s okay, we’ve all done it. We’ve done it in the bathroom, in our dorm rooms, at the office. We’ve taken selfies at concerts, parties, and especially while vacationing. And we do it when we’re in all sorts of moods – whether happy, sad, joyous, silly or somber. But now you have a chance to be the face of a global campaign with your perfectly framed, sepia tone-infused selfies.
In anticipation of finding people with the best selfies, Alcatel ONETOUCH is holding a worldwide open casting call for three lucky participants to be the faces of their upcoming global advertising campaign. The rules are simple: take some selfies and upload them to the Alcatel ONETOUCH Unexpected Casting page. But these aren’t just any selfies that get buried in your phone and never see the light of day; we want you to unleash your inner creative wild child in five different styles.
To enter for a chance to be the face of the Alcatel ONETOUCH campaign, upload five selfies to their casting page in these styles:
- Geeky
- Wild
- Naughty
- Dumb
- Kiddo (childish)
Don’t shy away from getting a little creative here. Geek out with a selfie while watching Cosmos or during a gaming session with friends. Let loose and get wild with an outrageous selfie that will raise a few eyebrows (just make sure it’s SFW). Anything goes, as long as it’s creative, not offensive or crude, and will catch the eye of the judges.
Visit Alcatel ONETOUCH to upload your creative spin on the selfie and a chance to be the global face of their campaign.
In anticipation of finding people with the best selfies, Alcatel ONETOUCH is holding a worldwide open casting call for three lucky participants to be the faces of their upcoming global advertising campaign. The rules are simple: take some selfies and upload them to the Alcatel ONETOUCH Unexpected Casting page. But these aren’t just any selfies that get buried in your phone and never see the light of day; we want you to unleash your inner creative wild child in five different styles.
To enter for a chance to be the face of the Alcatel ONETOUCH campaign, upload five selfies to their casting page in these styles:
- Geeky
- Wild
- Naughty
- Dumb
- Kiddo (childish)
Don’t shy away from getting a little creative here. Geek out with a selfie while watching Cosmos or during a gaming session with friends. Let loose and get wild with an outrageous selfie that will raise a few eyebrows (just make sure it’s SFW). Anything goes, as long as it’s creative, not offensive or crude, and will catch the eye of the judges.
Visit Alcatel ONETOUCH to upload your creative spin on the selfie and a chance to be the global face of their campaign.
Trend Themes
1. Selfie Advertising Campaigns - Opportunity for companies to engage and attract customers by using user-generated content in advertising campaigns.
2. Creative Contest Marketing - Trend of companies using creative contests as a marketing strategy to engage potential customers and increase brand awareness.
3. User-generated Content - Companies are leveraging the power of user-generated content to make their marketing campaigns more authentic and effective.
Industry Implications
1. Tech Industry - Opportunity for tech companies to create selfie-related apps or features that can enhance the user experience.
2. Marketing and Advertising Industry - Opportunity for advertising agencies and marketing firms to offer creative contest marketing services to their clients.
3. Social Media Industry - Opportunity for social media platforms to leverage user-generated content, such as selfies, and offer advertising solutions to businesses and brands.
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