This Selfie Music Video Glamorizes Taking Photos of Yourself
Jennifer Paul — February 26, 2014 — Pop Culture
References: thechainsmokers & youtube
This selfie music video by The Chainsmokers is definitely a party pumping hit. The video features a variety of different selfies flashed across the screen. It follows two girls in the bathroom talking about their problems to each other and realizing that all they need to do is take a selfie.
It is funny to listen to the things that they girls say because you probably know someone who is exactly like them. The selfie music video is funny and catchy at the same time. It is definitely going to be a guilty pleasure of mine and I know that I will want to dance when I hear this while I am out with my friends.
The best part about the selfie music video is definitely the fact that it pokes fun at how many young female millenials take ridiculous selfies, but also that the word selfie has become globally popular.
It is funny to listen to the things that they girls say because you probably know someone who is exactly like them. The selfie music video is funny and catchy at the same time. It is definitely going to be a guilty pleasure of mine and I know that I will want to dance when I hear this while I am out with my friends.
The best part about the selfie music video is definitely the fact that it pokes fun at how many young female millenials take ridiculous selfies, but also that the word selfie has become globally popular.
Trend Themes
1. Selfie-instructed Music Videos - Opportunity for artists to create music videos that incorporate and celebrate the selfie culture.
2. Redefining Vanity - Potential for innovation in the beauty industry to shift focus from traditional vanity to self-expression through selfies.
3. Selfie Merchandise - New market for merchandise related to the selfie trend, such as selfie sticks, phone cases, and photo filters.
Industry Implications
1. Music Industry - Music artists and producers can leverage the selfie trend to create unique and engaging music videos that resonate with younger audiences.
2. Beauty Industry - Beauty and makeup companies can tap into the selfie culture by promoting self-expression and creative self-portrait through makeup tutorials and product campaigns.
3. Retail Industry - Retail companies can create selfie-themed merchandise and promotions to target young consumers who are avid selfie takers.
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