The Jason Wu AW14 Campaign Stars a Leggy Adriana Lima
Meghan Young — June 25, 2014 — Fashion
References: jasonwustudio & fashiongonerogue
It is only natural that model Adriana Lima would star as the face of the Jason Wu AW14 ad campaign. After opening up his fall show in September, it was already determined that she was the perfect fit. Yet Jason Wu has taken it upon himself to elaborate, “She’s sexy, and there’s this feline-esque prowess that felt appropriate for the clothes. And she’s got those eyes! She’s like our own Bianca Jagger.”
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the Jason Wu AW14 ad campaign it set in a luxe restaurant environment in which the Maybelline beauty stands boldly above a table set with food at the Four Seasons. As though channeling her inner animal, she is a vision in an emerald-green cut-out dress. She is ferociously elegant.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the Jason Wu AW14 ad campaign it set in a luxe restaurant environment in which the Maybelline beauty stands boldly above a table set with food at the Four Seasons. As though channeling her inner animal, she is a vision in an emerald-green cut-out dress. She is ferociously elegant.
Trend Themes
1. Feline-inspired Fashion - Opportunity for fashion brands to create collections and campaigns that incorporate bold animal print and feline-inspired designs.
2. Celebrity-endorsed Campaigns - Potential for brands to collaborate with popular celebrities to create impactful and highly recognizable advertising campaigns.
3. Luxury Restaurant Settings - Emerging trend of featuring luxury restaurant settings as the backdrop for fashion advertising, creating an atmosphere of sophistication and elegance.
Industry Implications
1. Fashion - Fashion brands can tap into the feline-inspired trend and collaborate with celebrities to create disruptive advertising campaigns.
2. Beauty - Beauty brands can explore animal-inspired makeup looks and collaborate with celebrities to promote their products.
3. Hospitality - Luxury restaurants can leverage their settings to attract fashion brands for advertising partnerships and collaborations.
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