Heightening viewer experiences, brands adopt virtual simulations
Implications - Offering consumers a more immersive campaign experience, brands are adopting virtual simulators to get viewers more involved. Using simulators to create virtual environments and surreal re-enactments, brands are blurring the lines between reality and the digital sphere, allowing consumers to experience proposed products or services in a fresh, exciting way.
Trend Themes
1. Virtual Reality Experiences - Brands are adopting virtual simulators to offer consumers more immersive experiences, blurring the lines between reality and virtuality.
2. Haptic Technology - The first commercial mobile ad campaigns to incorporate haptic technology are emerging, which pair touch sensations with gadgets and virtual reality systems.
3. Aging Simulation Campaigns - Interactive campaigns are allowing people to talk to their future selves by generating 3D models that estimate how they'll look in the future, paired with facial motion capture software.
Industry Implications
1. Tourism - Real-time screens and simulations are being employed to make travel more accessible and immersive, allowing prospective travelers to experience destinations before they even book.
2. Entertainment - Virtual and haptic technology are allowing for more immersive and engaging entertainment experiences, blurring the lines between reality and fantasy.
3. Mental Health and Support Services - Virtual simulators are being used to simulate difficult situations and encourage empathy, allowing people to experience the challenges and emotions of others.
6 Featured, 53 Examples:
314,705 Total Clicks
Date Range:
Jun 13 — Jan 15
Trending:
Average
Consumer Insight Topics:
