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Extreme Matrimony

Elements of physical adventure are added to nuptials

Implications - As the wedding customization wave rages on, consumers are seeking new ways to not only reflect their personalities in their ceremonies, but to add a lightheartedness to matrimony. Adding adventurous elements satiates this desire, while catering to an overall shift in what it means to wed. For the modern idealistic millennial, getting married is less ceremonious and more of an adventure in itself.
Trend Themes
1. Adventure Weddings - Couples are adding unique and daring elements to their wedding ceremonies to create memorable experiences that cater to the modern idealistic millennial.
2. Exotic Destination Weddings - Consumers are shifting away from traditional and more ceremonious wedding celebrations in favor of whimsical, playful, and lighthearted destination weddings.
3. Themed Weddings - Couples are personalizing their weddings by incorporating shared hobbies and interests like fitness into their ceremonies, creating opportunities to develop unique themed events.
Industry Implications
1. Wedding and Event Planning - Event planners can create new and innovative wedding themes and locations to cater to couples seeking unique experiences.
2. Luxury Hospitality - Luxury hotels and resorts can expand their services to offer customizable wedding packages, including unique adventure activities, creating a highly memorable and Instagrammable experience.
3. Travel and Tourism - Travel and tourism companies can create tailored wedding travel packages for consumers interested in exotic and destination weddings, including airfare, accommodations, and activities.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
345,728 Total Clicks
Date Range:
Jun 13 — Oct 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Fitness-Themed Wedding
Fitness-Themed Wedding
Derrick and Brittany's Muscle Marriage Signifies Commitment to the Gym
There are a lot of geeky weddings inspired by movies, video games and more; yet there isn’t often a badass one such as this fitness-themed wedding. Showing off their love and commitment to the... MORE
Surfer Bride Photoshoots
Surfer Bride Photoshoots
The Vogue Japan 2013 Wedding Issue Stars a Playful Marloes Horst
By the looks of the Vogue Japan 2013 Wedding cover story, this year is all about exotic destination weddings. Whether it is to honor one’s background, better adhere to a budget or simply make... MORE
Wildfire Wedding Photography
Wildfire Wedding Photography
Josh Newton Shot Cool Wedding Photos in Front of an Oregon Wildfire
This series may entail some very cool wedding photos, but the photographer and his subjects had to participate in some risky business to capture them. The newlyweds, April Hartley and Michael Wolber,... MORE
play_circle_filledHigh Flying Wedding Venues
High Flying Wedding Venues
The Burj Al Arab's Wedding in the Skies is on Its Helicopter Pad
It’s one thing to say you got married at the beautiful Burj Al Arab, but it’s totally something else to say you opted for the ‘Wedding in the Skies’ package. For a price... MORE
play_circle_filledExtensive Expedition Proposals
Extensive Expedition Proposals
Jack Hyer Travelled Over 100,000 Miles for His Epic Proposal Video
Just when you think there couldn’t possibly be another epic proposal video to hit the web, because you thought all possibilities were exhausted, Jack Hyer posts his. The young man traveled... MORE

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