The eBay App Lets You Indulge in Your Hobbies and Desires
Leslie Chen — August 29, 2013 — Marketing
References: sydney.leoburnett.au & adsoftheworld
These new eBay App ads illustrate the beauty of having exactly what you're looking for not only at the touch of your finger tips but also at any given moment.
Consisting of four print ads coming from Leo Burnett in Sydney, Australia, the advertisements feature very simple yet strong visuals. Each ad has a hand holding up a phone with the eBay App displayed across the screen; each image focuses on different products that can be found on the online shopping site, like yoga mats, eye glasses and webcams. What makes these ads stand out from others is how they incorporate the whole image into selling the product. The yoga mat ad features an upside down hand to illustrate yoga poses while the webcam image features a handcuffed hand to indicate a more risque type of activity.
Consisting of four print ads coming from Leo Burnett in Sydney, Australia, the advertisements feature very simple yet strong visuals. Each ad has a hand holding up a phone with the eBay App displayed across the screen; each image focuses on different products that can be found on the online shopping site, like yoga mats, eye glasses and webcams. What makes these ads stand out from others is how they incorporate the whole image into selling the product. The yoga mat ad features an upside down hand to illustrate yoga poses while the webcam image features a handcuffed hand to indicate a more risque type of activity.
Trend Themes
1. Mobile Shopping - Opportunity for businesses to create apps that simplify the shopping experience and allow customers to quickly find and purchase products.
2. Visual Marketing - Opportunity for businesses to incorporate strong visuals into their advertisements and marketing campaigns to grab customers' attention.
3. Personalized Product Recommendations - Opportunity for businesses to use data and technology to provide personalized product recommendations to customers based on their interests and hobbies.
Industry Implications
1. E-commerce - Opportunity for online retailers to create user-friendly and visually appealing apps that make it easy for customers to find and purchase products.
2. Digital Advertising - Opportunity for advertising agencies and marketers to create visually compelling campaigns that showcase products and connect with customers on a personal level.
3. Data Analytics - Opportunity for businesses to leverage data analytics to understand customers' interests and preferences and provide them with personalized product recommendations.
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