Tyler, the Creator's Mountain Dew Ad Gets Pulled Off the Air
Brandon Bastaldo — May 2, 2013 — Pop Culture
News broke on Wednesday that many advertisers have decided to pull rapper Tyler, the Creator's Mountain Dew commercial for what they are calling "racist and misogynistic" content.
Tyler is best known as the front man of the off-the-wall hip hop collective known as Odd Future Wolf Gang Kill Them All (OFWGKTA). This is the second commercial that Tyler has made for PepsiCo's Mountain Dew label and it features a goat and Tyler's trademark odd ball style.
The only real difference with Tyler's latest production is that African American men appearing to be gang members are being viewed in a police line up by a battered woman who claims that she just "can't 'dew' it," when it comes to picking the perpetrator of this slightly ridiculous crime.
Also featuring someone who looks like Donald Trump, Tyler, the Creator's Mountain Dew commercial is certainly pushing the boundaries of youthful advertising.
Tyler is best known as the front man of the off-the-wall hip hop collective known as Odd Future Wolf Gang Kill Them All (OFWGKTA). This is the second commercial that Tyler has made for PepsiCo's Mountain Dew label and it features a goat and Tyler's trademark odd ball style.
The only real difference with Tyler's latest production is that African American men appearing to be gang members are being viewed in a police line up by a battered woman who claims that she just "can't 'dew' it," when it comes to picking the perpetrator of this slightly ridiculous crime.
Also featuring someone who looks like Donald Trump, Tyler, the Creator's Mountain Dew commercial is certainly pushing the boundaries of youthful advertising.
Trend Themes
1. Controversial Advertisements - Tyler, the Creator's Mountain Dew commercial sparks controversy over allegedly racist and misogynistic content, highlighting the need for more inclusive and socially conscious advertising practices.
2. Celebrity-endorsed Marketing - Tyler, the Creator's involvement in multiple Mountain Dew ad campaigns underscores the continuing popularity of celebrity endorsements in brand marketing.
3. Edgy Youth Branding - The unique, offbeat style of Tyler, the Creator's Mountain Dew ads exemplify the trend toward creatively-targeted advertising campaigns that appeal to younger demographics.
Industry Implications
1. Beverage - PepsiCo's Mountain Dew label faces scrutiny over controversial ad content, suggesting a potential avenue for innovation in the beverage industry's advertising practices.
2. Advertising & Marketing - Mounting backlash against Tyler, the Creator's Mountain Dew ad highlights the importance of socially conscious messaging in advertising, creating a need for more diverse and inclusive marketing strategies.
3. Hip Hop Culture - Tyler, the Creator's involvement in Mountain Dew commercial production spotlights the influence of hip hop culture on popular advertising and branding trends.
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