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Portioned Consumption

Consumers turn to miniature versions of fatty foods to enjoy without guilt

Implications - As efficiency remains a top priority for the modern consumer, the adaptation of large, fatty foods and dishes into bite-sized mini meals is making consumption quicker, but also healthier. Instead of giving up bad foods, the reformatting of foods into mini versions satisfies without the associated guilt.
Trend Themes
1. Portioned Consumption - Consumers are favoring smaller, bite-sized, and portioned versions of foods and dishes to reduce health concerns associated with larger, unhealthy food consumption.
2. Hybrid Foods - The integration of various types of foods into one dish, such as ramen donuts and pizza pretzel bites, offers cross-cultural culinary exploration and gastronomic innovation opportunities.
3. DIY Mini Foods - Easy-to-make bite-sized creations that use traditional ingredients such as no-knead pizza, offer lower costs and DIY experiences that provide effortless ways of making custom snacks depending on individual palates.
Industry Implications
1. Food and Beverage Industry - There is a need to keep innovating new, exciting foods and dishes to keep up with trends and consumer attitudes.
2. Packaging Industry - As typical family structures continue to change, there is an opportunity to develop practical, portion-friendly packaging solutions for independent individuals who want small and easy-to-handle portion sizes.
3. Marketing Industry - Stay attuned to consumer trends to market new products effectively by showing how they align with healthy lifestyles, cultural exploration, and convenience for people with different lifestyles and interests.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
62,409 Total Clicks
Date Range:
Sep 14 — Sep 15
Trending:
Average
Consumer Insight Topics:

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