The Didi Dache App Lets Users Bid for Fast Taxi Service
Alexander Lam — July 17, 2013 — Tech
References: xiaojukeji & springwise
In an effort to help passengers find taxis faster, the Didi Dache app allows you to bid on cabs in your area. Based in China, the app uses a tip bidding system to allocate taxis. Users can choose how much they're willing to tip and how long they're willing to wait. Cabbies can then use the app to accept or deny requests. As a result, those who're willing to pay more get faster service while those who are less generous are made to wait longer.
Didi Dache works using an incremental system. Users can choose a tip of either RMB 5, RMB 10 or RMB 20. If the request isn't successful, the app gives users the choice to increase the tip or wait for a longer period of time.
Didi Dache works using an incremental system. Users can choose a tip of either RMB 5, RMB 10 or RMB 20. If the request isn't successful, the app gives users the choice to increase the tip or wait for a longer period of time.
Trend Themes
1. Mobile Bidding Apps - The use of mobile bidding apps allows users to bid for services in real-time, disrupting traditional service allocation methods.
2. Dynamic Pricing Systems - Dynamic pricing systems, like the tip bidding system used by Didi Dache, allow users to determine the value of a service based on their willingness to pay, introducing a disruptive pricing model.
3. Customizable Service Features - Customizable features, such as the choice to increase tips or wait longer for service, give users more control and personalization options, disrupting traditional one-size-fits-all approaches.
Industry Implications
1. Ride-hailing Services - The ride-hailing industry can adopt mobile bidding apps to optimize taxi allocation and improve customer satisfaction by providing faster service for willing bidders.
2. Transportation Technology - Transportation technology companies can develop dynamic pricing systems to introduce flexible pricing models that better reflect user demand and increase revenue streams.
3. Mobile App Development - The mobile app development industry can explore opportunities in creating customizable service features, allowing users to personalize their experience and disrupting the standard app functionality.
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