Brands create packaging that overtly preaches sustainability
Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living.
Trend Themes
1. Blatant Eco Packaging - Brands are designing and producing eco-friendly packaging, which is not hidden and promotes sustainability, to cater to consumers who take pride in following a sustainable lifestyle.
2. Compostable Packaging - To reduce landfill waste, brands like Alter Eco are developing compostable packaging solutions by using sustainable materials like wood pulp and non-GMO corn.
3. Plantable Packaging - Designers like Amelia Roblin are embedding seeds into packaging materials to promote sustainability and encourage people to continue their healthy eating habits at home.
Industry Implications
1. Food and Beverage - Sustainable packaging solutions could offer competitive advantages, and environmentally conscious consumers are willing to pay more for eco-friendly products.
2. Retail - Companies can differentiate themselves from their competition by adopting eco-friendly packaging and by promoting sustainability initiatives.
3. Environmental - Providing compostable, plantable and eco-friendly packaging solutions to businesses and individuals within this sector can present itself as a business opportunity, aligned with responsible and eco-sustainable practices.
