DUAC's Skin Care Ads Use Games to Show How Acne Makes Your Fingers Sad
Laura McQuarrie — August 20, 2014 — Tech
References: fingertorture & adsoftheworld
Rather than choosing to go the route of showing boring before and after images for its skin care ads, this DUAC campaign takes the form of a game.
With 'Finger Torture,' players are able to make use of their webcam, microphone and keyboard to abuse four fingers and a thumb. Although acne happens on the face, this game addresses that your fingers also have to put up with touching it too. Each of the fingers features a different kind of technique to make acne disappear, like covering it up with gobs of makeup, popping pimples or trying to scrub them away. Alternatively, when players find out that these methods are rather futile, they can click through to learn more about DUAC's gel as a solution.
With 'Finger Torture,' players are able to make use of their webcam, microphone and keyboard to abuse four fingers and a thumb. Although acne happens on the face, this game addresses that your fingers also have to put up with touching it too. Each of the fingers features a different kind of technique to make acne disappear, like covering it up with gobs of makeup, popping pimples or trying to scrub them away. Alternatively, when players find out that these methods are rather futile, they can click through to learn more about DUAC's gel as a solution.
Trend Themes
1. Interactive Advertising - Using games in advertising campaigns to engage and educate consumers.
2. Multimedia Integration - Leveraging webcams, microphones, and keyboards to create interactive experiences.
3. Alternative Marketing Approaches - Moving away from traditional before and after images in skincare ads.
Industry Implications
1. Skincare - Exploring innovative ways to advertise and promote skincare products.
2. Gaming - Integrating interactive gameplay elements into advertising campaigns.
3. Cosmetics - Finding new ways to address skincare concerns and promote cosmetics solutions.
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