As healthy eating becomes ubiquitous, apprehensive consumers try small foods
Implications - As with many healthy endeavors, it's easier to start slow, which is what many consumers are opting for with eating by choosing small, snack-sized varieties to ease into the health movement. This preference to try before committing to one variety signifies a larger consumer behavior that's applicable in a wide array of industries.
Trend Themes
1. Miniature Nutrition - Consumers prefer small, snack-sized varieties to ease into healthy eating, highlighting a larger consumer behavior applicable to other industries.
2. Healthy Snack Reinventions - Traditional snack foods, like chips and chocolate, are being reimagined as healthy, superfood-laden alternatives.
3. Healthy Dips and Spreads - Quick and healthy dips and spreads are gaining popularity as a convenient mini meal option for those on the go.
Industry Implications
1. Food and Beverage - Opportunities for developing healthier snack options and reimagining traditional foods with healthier ingredients.
2. Fitness - Creating healthy snack options and convenient mini meal options for fitness enthusiasts on-the-go.
3. Consumer Goods - Packaging and marketing healthy snacks and mini meals as a convenient and attractive option for busy consumers.
