The 'Silencer' App Blocks Out Your Laptop with a Window
Alexander Lam — July 7, 2013 — Marketing
References: termoplastsilencer & adsoftheworld
Aiming to let you experience Termoplast's noise-canceling window at home, the company released the 'Silencer' app. The Mac app allows users to simulate a Termoplast window right on their computer. Using your laptop's webcam, the app looks for hand movements. Upon swiping your hand in front of your camera, a window slides out and your volume dims. The more you close the window, the more Termoplast lowers your volume. As a result, users can get the "Termoplast experience" before deciding to go buy a window.
The Silencer campaign was conceived by ad agency Grey in Spain. Since Termoplast's usual sales strategy can only reach a limited amount of people, Grey decided to create a scalable version. The acoustic isolation company usually invites people in to try their windows. However, with the Silencer app, anybody can experience the power of a Termoplast window from home.
The Silencer campaign was conceived by ad agency Grey in Spain. Since Termoplast's usual sales strategy can only reach a limited amount of people, Grey decided to create a scalable version. The acoustic isolation company usually invites people in to try their windows. However, with the Silencer app, anybody can experience the power of a Termoplast window from home.
Trend Themes
1. Virtual Experience Apps - The Silencer app demonstrates the potential for apps that allow users to experience a product or service virtually before purchasing.
2. Gesture-controlled Interfaces - The Silencer app utilizes webcam technology to recognize hand movements, indicating a potential for gesture-controlled interfaces to become more widespread in various industries.
3. Personalized Sales Strategies - Termoplast's use of the Silencer app for a scalable version of their usual in-person sales strategy highlights the opportunity for businesses to create personalized approaches that cater to a wider audience.
Industry Implications
1. Home Technology - The Silencer app's integration with a noise-canceling window company suggests the potential for virtual home technology experiences that allow customers to try out products without physically installing them.
2. Advertising - The success of the Silencer app campaign showcases the potential for digital advertising agencies to create innovative marketing strategies that incorporate technology and personalized experiences beyond traditional methods.
3. Retail - The Silencer app provides an example of how retailers can use virtual experiences to give customers a better understanding of products before making a purchase, potentially increasing sales and reducing returns.
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