Consumers use tutorials and DIYs to make accessories hyper-personalized
Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety.
Trend Themes
1. DIY Customization - The trend of consumers using crafty techniques and tutorials to personalize apparel, accessories, and shoes signifies a preference and desire for fleeting fashion styles and affordable variety.
2. Affordable Luxury - DIY projects that are inspired by luxury brands such as Marni and Chanel allow consumers to get the look they want without spending a fortune.
3. Revamp Old Clothing and Supplies - DIY projects that show consumers how to transform their old or outdated clothing items and school supplies into trendy new creations provide an environmentally-friendly and cost-effective solution to updating one's wardrobe and accessories.
Industry Implications
1. Fashion - The DIY customization trend presents a disruptive innovation opportunity for fashion companies and designers to create personalized, affordable, and fleeting fashion styles for consumers.
2. Retail - The trend of affordable luxury presents a disruptive innovation opportunity for retailers to offer high-end looks and designs at affordable prices.
3. Education - DIY projects that revamp old clothing and school supplies can be incorporated into art and design curriculums to promote creativity, sustainability, and innovation among students.
9 Featured, 78 Examples:
1,554,258 Total Clicks
Date Range:
Aug 13 — Oct 14
Trending:
Hot
Consumer Insight Topics:
