The Paparazzo iPhone Camera Flash Improves Picture Quality
Amelia Roblin — August 2, 2012 — Tech
References: kickstarter & notcot.org
The wonderful thing about smartphone cameras -- even if they don't boast the most impressive megapixels -- is that they're always on hand to capture unexpected scenes at a moment's notice. The Paparazzo iPhone Camera Flash plays off of this idea of spontaneity and preparedness with its inspiration in the original paparazzi press cameras.
Paparazzo Light is producing this substantial attachment to the iPhone 4, 4s and the iPhone 5 that greatly enhances the visibility of the subject by providing ample illumination. It improves the integrity of mobile phone photography with two specific settings prescribed for pictures and for videos. A third mode of operation is manual, integrating a knob on the back of the Paparazzo iPhone Camera Flash for free brightness adjustment. The base of the battery-operated accessory also enables the installation of a standard tripod for steadier snapshots.
Paparazzo Light is producing this substantial attachment to the iPhone 4, 4s and the iPhone 5 that greatly enhances the visibility of the subject by providing ample illumination. It improves the integrity of mobile phone photography with two specific settings prescribed for pictures and for videos. A third mode of operation is manual, integrating a knob on the back of the Paparazzo iPhone Camera Flash for free brightness adjustment. The base of the battery-operated accessory also enables the installation of a standard tripod for steadier snapshots.
Trend Themes
1. Enhanced Mobile Photography - The Paparazzo iPhone Camera Flash highlights the trend of creating add-ons that improve the quality of smartphone photography.
2. Inspired by Media Equipment - The Paparazzo iPhone Camera Flash exemplifies the trend of incorporating elements from traditional media equipment into mobile accessories.
3. Spontaneous Capture Technology - The Paparazzo iPhone Camera Flash taps into the trend of developing technology that allows for quick and easy capture of unexpected moments.
Industry Implications
1. Mobile Accessories - The Paparazzo iPhone Camera Flash presents an opportunity for the mobile accessories industry to create innovative add-ons that enhance smartphone photography capabilities.
2. Photography - The Paparazzo iPhone Camera Flash showcases a disruptive innovation opportunity for the photography industry by expanding the use of smartphone cameras through add-on accessories.
3. Consumer Electronics - The Paparazzo iPhone Camera Flash points to a potential disruptive innovation in the consumer electronics industry by bridging the gap between professional-grade photography equipment and smartphone cameras.
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