Eristoff Vodka Invited Facebook Fans to Howl with the Wolves
Laura McQuarrie — January 6, 2014 — Marketing
References: creativecriminals
Eristoff Vodka and Brussels Happiness agency created a unique stunt that allowed fans to howl with the wolves.
Eristoff’s howling wolf logo has become a symbol for the brand and its Facebook fans have been charmingly nicknamed “night wolves.” But to test who really belongs to the pack, Eristoff worked with the UK Wolf Conservation Trust to test if fans could make three wild wolves respond to the howls they made on their webcams.
19 Eristoff fans were successful at the howl with the wolves test and were rewarded with tickets to the I Love Techno dance festival. The stunt is a clever one that builds bonds with the Eristoff as well as reinforces that its vodka is truly “from the land of the wolf.”
Eristoff’s howling wolf logo has become a symbol for the brand and its Facebook fans have been charmingly nicknamed “night wolves.” But to test who really belongs to the pack, Eristoff worked with the UK Wolf Conservation Trust to test if fans could make three wild wolves respond to the howls they made on their webcams.
19 Eristoff fans were successful at the howl with the wolves test and were rewarded with tickets to the I Love Techno dance festival. The stunt is a clever one that builds bonds with the Eristoff as well as reinforces that its vodka is truly “from the land of the wolf.”
Trend Themes
1. Interactive Brand Engagement - Creating unique and immersive experiences that allow fans to actively participate in a brand's campaign.
2. Animal Conservation Collaboration - Partnering with organizations focused on animal conservation to promote awareness and engage audiences in innovative ways.
3. Rewarding User-generated Content - Incentivizing and rewarding users for participating in brand activities and generating content that aligns with the brand's values.
Industry Implications
1. Alcoholic Beverages - Exploring interactive marketing strategies that create a strong brand identity and emotional connection with consumers.
2. Tourism and Hospitality - Creating memorable experiences that combine conservation efforts with entertainment to attract and engage visitors.
3. Music and Entertainment - Utilizing interactive campaigns to enhance fan experiences and generate excitement around events and festivals.
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