Live Screens Now Sit Atop Taxis in New York
Jamie Danielle Munro — May 6, 2014 — Marketing
References: bluemapdesign & designboom
Bluemap Design upgraded taxi cab ads a few years ago by replacing the plastic designs with a glowing LED display. Now, the ad company has done it again in collaboration with Verifone by putting on animated digital screens on the taxis instead.
The images are clean and crisp, and it's almost like watching a TV zooming past atop a car when the taxis go by. The question is whether or not this type of more fuller length commercials on moving cars is more effective. The concern here would be that passerby would not be able to watch the ads to their full effect, unless the taxis were stuck in a traffic jam. Considering that this is New York, this possibility is extremely likely, which could make these taxi cab ads a success.
Photo Credits: designboom, bluemapdesign
The images are clean and crisp, and it's almost like watching a TV zooming past atop a car when the taxis go by. The question is whether or not this type of more fuller length commercials on moving cars is more effective. The concern here would be that passerby would not be able to watch the ads to their full effect, unless the taxis were stuck in a traffic jam. Considering that this is New York, this possibility is extremely likely, which could make these taxi cab ads a success.
Photo Credits: designboom, bluemapdesign
Trend Themes
1. Animated Digital Screens - Opportunity for ad companies to leverage animated digital screens on moving taxis as a more attention-grabbing advertising medium.
2. Fuller Length Commercials - Potential for ad companies to explore the effectiveness of longer commercials on moving cars and their impact on consumer engagement.
3. Live Streaming Ads - Opportunity for advertisers to use live streaming technology on taxi cab screens, providing real-time advertising experiences to viewers.
Industry Implications
1. Advertising - Disruptive innovation opportunity for ad agencies to revolutionize traditional advertising methods by incorporating animated digital screens on taxis.
2. Transportation - Potential for taxi companies to generate additional revenue streams by offering advertising space on their vehicles through animated digital screens.
3. Technology - Opportunity for tech companies to develop and provide innovative solutions for live streaming ads on taxi cab screens.
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