This Scratch and Sniff Book Demonstrates What Bill Murray Smells Like
Alyson Wyers — August 19, 2015 — Pop Culture
References: sugoibooks.bigcartel & designtaxi
Using scenes from some of Bill Murray's most beloved works, this scratch and sniff book helps fans imagine exactly how the actor smells. From Cook Your Own Food, the quirky product features ten scents in twice as many pages, offering interested parties a truly immersive experience. It is worth noting, however, the scratch and sniff book only contains smells based on roles the actor has played, and will not necessarily give you any further insight into his real scent. You know, if that was something you were curious about.
A number of artists contributed to the project. It makes sense that most of the represented odors are of various foods, and as such the majority of the images in the book are of Bill Murray eating.
A number of artists contributed to the project. It makes sense that most of the represented odors are of various foods, and as such the majority of the images in the book are of Bill Murray eating.
Trend Themes
1. Multi-sensory Books - The use of various senses such as smell and touch enhances the reader's experience and may offer new opportunities to publishers.
2. Celebrity-themed Products - Creating products inspired by celebrities, such as scratch and sniff books based on movie characters, can capitalize on the fans' adoration and nostalgia.
3. Synesthesia Art - Combining different sensory stimuli in art, such as smells and images, can create a more immersive and unique experience for the viewer.
Industry Implications
1. Publishing - Integrating scratch and sniff technology into books can attract readers, especially children, who seek a more engaging reading experience to compete with electronic media.
2. Entertainment Merchandising - Creating products based on actors or characters from movies and TV shows can capitalize on fans' nostalgia and love for these cultural icons.
3. Art Galleries - Exhibiting multi-sensory art pieces can create a more unique and immersive experience for viewers, attracting new audiences and generating novelty products.
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