Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
Rebecca Byers — January 20, 2016 — Autos
References: eventmagazine
A recently announced partnership between luxury autos brand Lexus and retailer Harvey Nichols will see the launch of a garden pop-up in the brand's London flagship. Inspired by Lexus' new vehicle the RX SUV, the garden pop-up is located on the fifth floor of the Harvey Nichols London store.
The idyllic, tranquil space was designed with reference to Japan and is aimed at being a quiet haven away from the hectic streets of London. The branded venue is achieved with the addition of themed furniture and luscious plant life that add a rugged, outdoorsy feel to the space.
A Lexus RX SUV will be set up outside the store for shoppers to check out, while the Harvey Nichols Lexus RX Winter Garden cocktail menu also boasts an impressive cocktail menu including the Oriental Blossom, which is made of vanilla-infused vodka, violet liqueur, edible flowers, lemon juice, lychee, orange foam and edible flowers.
The idyllic, tranquil space was designed with reference to Japan and is aimed at being a quiet haven away from the hectic streets of London. The branded venue is achieved with the addition of themed furniture and luscious plant life that add a rugged, outdoorsy feel to the space.
A Lexus RX SUV will be set up outside the store for shoppers to check out, while the Harvey Nichols Lexus RX Winter Garden cocktail menu also boasts an impressive cocktail menu including the Oriental Blossom, which is made of vanilla-infused vodka, violet liqueur, edible flowers, lemon juice, lychee, orange foam and edible flowers.
Trend Themes
1. Luxury Vehicle-themed Retail Pop-ups - Luxury retail brands can partner with vehicle manufacturers to create themed pop-up experiences that align with the brand's style and aesthetic.
2. Nature-inspired Retail Spaces - Retailers can create idyllic spaces inspired by nature to offer customers a relaxing and serene environment to shop and unwind in.
3. Cocktail Menus Inspired by Brand Aesthetics - Brands can create branded cocktail menus that highlight their aesthetic and brand theme, adding a unique touch to in-store experiences.
Industry Implications
1. Luxury Automotive - Luxury automotive companies can partner with high-end retailers to create themed pop-up experiences that feature their vehicles in a unique and attractive way.
2. High-end Retail - High-end retail brands can collaborate with luxury vehicle manufacturers to offer customers an immersive shopping experience that aligns with the brand's style and aesthetic.
3. Hospitality and Dining - Restaurants and bars can create signature cocktails that align with partner brands and add a unique touch to the dining experience.
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