Brands elevate modern photography as a means to foster good health
Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand.
Workshop Question - How can your brands connect to younger consumers with the authenticity they crave?
Trend Themes
1. Selfie Contests - Companies are creating selfie contests to incentivize users to promote their product, with a top prize and unique hashtags as a call to action.
2. Mental Health Campaigns - Social media has created a space where previously taboo topics such as mental health, especially prevalent in industries such as agriculture, can now be discussed and addressed in new ways.
3. Smartphone Diagnostic Apps - Developments in diagnostic equipment intended for use with smartphones are making cancer screenings and accessible skincare diagnosis easier and more efficient.
Industry Implications
1. Health and Fitness Technology - Incorporating social media contests and apps can incentivize users to be mindful of their health and track their progress.
2. Dental Organizations - Selfie campaigns can help dental organizations promote good dental hygiene and encourage people to make regular visits to the dentist.
3. Beauty and Skincare Industry - AI-powered tools and diagnostics for measuring and treating skincare issues can help individuals improve their skin health.
8 Featured, 72 Examples:
231,093 Total Clicks
Date Range:
Mar 14 — Aug 17
Trending:
Mild
Consumer Insight Topics:
