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Selfie Wellness

Brands elevate modern photography as a means to foster good health

Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand.
Workshop Question - How can your brands connect to younger consumers with the authenticity they crave?
Trend Themes
1. Selfie Contests - Companies are creating selfie contests to incentivize users to promote their product, with a top prize and unique hashtags as a call to action.
2. Mental Health Campaigns - Social media has created a space where previously taboo topics such as mental health, especially prevalent in industries such as agriculture, can now be discussed and addressed in new ways.
3. Smartphone Diagnostic Apps - Developments in diagnostic equipment intended for use with smartphones are making cancer screenings and accessible skincare diagnosis easier and more efficient.
Industry Implications
1. Health and Fitness Technology - Incorporating social media contests and apps can incentivize users to be mindful of their health and track their progress.
2. Dental Organizations - Selfie campaigns can help dental organizations promote good dental hygiene and encourage people to make regular visits to the dentist.
3. Beauty and Skincare Industry - AI-powered tools and diagnostics for measuring and treating skincare issues can help individuals improve their skin health.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
231,093 Total Clicks
Date Range:
Mar 14 — Aug 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Food-Donating Selfie Campaigns
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
Naked Juice launched a food-donating social media campaign titled #DrinkGoodDoGood. This campaign encourages social media users to take selfies with fruits and vegetables, tag a friend and include... MORE
Sweaty Selfie Contests
Sweaty Selfie Contests
MapMyFitness Wants You to Prove You Can Sweat by Posting a Workout Selfie
Selfies have taken social media by storm—now, workout selfies are taking over the gyms. MapMyFitness wants you to snap a selfie during your next workout for its #MapMySelfie photo contest.... MORE
Smartphone Cancer Screenings
Smartphone Cancer Screenings
The 'BiliScreen' Screens for Jaundice to Detect Pancreatic Cancer
The ‘BiliScreen’ is a new piece of diagnostic equipment that is designed make the process of cancer screenings far more efficient, more effective, and less invasive. Working with a... MORE
Lip Analysis Tools
Lip Analysis Tools
Dermalogica's Lip Age Calculator Assesses Overall Health and Hydration
Dermalogica’s Lip Age Calculator is a new online tool from the personal care brand that aims to guess one’s age just from the uploading of a selfie. After uploading an image of... MORE
Dental Hygiene Selfie Campaigns
Dental Hygiene Selfie Campaigns
This Campaign Encourages Users to Promote Good Dental Health
The Michigan Dental Association launched a new online campaign that encourages users to promote good dental health on social media. While not everyone is a fan of going to the dentist, these visits... MORE
Fitness-Focused Photo Apps
Fitness-Focused Photo Apps
The 'GymSelfie' App Helps Consumers Visually Track Their Progress
The ‘GymSelfie’ app is a mobile application that allows users to visually track their fitness progress. While the idea of taking a selfie at the gym is already a popular activity for... MORE
Farmer Mental Health Campaigns
Farmer Mental Health Campaigns
This Project Uses Selfies to Fight the Stigma of Mental Illness
Inspired by the ‘Ice Bucket Challenge,’ several farmers launched a social media campaign to fight the stigma of mental illness. In the agricultural industry, suicide and mental illness is... MORE
Accessible Skincare Diagnostics
Accessible Skincare Diagnostics
Lulu Lab's Skincare Diagnostics are Powered by AI Technology
Lulu Lab’s skincare diagnostics bring the results of noticeably healthy-looking skin closer within reach with its new camera implemented to detect skincare issues. The device is crafted to... MORE

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Eyebrow Loyalty Apps
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Nanoparticle Cancer Treatments
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Exercise-Specific Messaging Services
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Athlete-Inspired Fitness Apps
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Targeted Cosmetics Serums
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Dermalogica's Multivitamin Power Firm Combats Fine Lines
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'The Travelling Bags' Helps Students in Need with Back to School Shopping
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Rewarding Fitness Apps
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Bizarre Retro Chip Flavors
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This British Chip Campaign Resurrects Five Lost Flavors
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These Tiny Billboards Created by BBH Interns Promote Big Messages
Social Drink Billboards
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This Real-Time Ad Shares Name Facts When You Send It a Tweet
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This Ad For the #MakeAChildCry Campaign Promotes Healthcare Among Youth
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