Hotels adopt easier check-in systems for increased convenience
Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence.
Workshop Question - How could your brand incorporate technology to make the experience more efficient or convenient for consumers?
Trend Themes
1. Mobile Check-in Systems - Mobile check-in systems are becoming popular in hotels and offer an opportunity for brands to enhance customer experience and improve efficiency by reducing wait times and increasing customer convenience
2. Hotel Mobile Apps - Hotel mobile apps are becoming increasingly popular among travelers and offer an opportunity for brands to provide an all-in-one platform for hotel reservations, bookings, and services such as check-in and check-out
3. Self-service Hotel Kiosks - Self-service hotel kiosks, which replace the need for a traditional concierge, offer an opportunity for luxury hotels to provide a personalized and convenient experience for travelers while ultimately saving them time during their stay
Industry Implications
1. Hospitality - The hospitality industry can incorporate keyless mobile check-in systems, apps, and self-service kiosks to provide an enhanced customer experience and stay competitive.
2. Travel - The travel industry can benefit from keyless mobile check-in systems, apps, and self-service kiosks as travelers are seeking more convenient and efficient ways to book hotels and manage their stays.
3. Technology - The technology industry can collaborate with hotel brands to develop innovative mobile check-in systems, apps, and self-service kiosks to improve the customer experience and stay ahead of the competition.
5 Featured, 34 Examples:
141,384 Total Clicks
Date Range:
Aug 15 — Dec 16
Trending:
Mild
Consumer Insight Topics:
