Drunk Elephant's Jelly Cleanser Avoids Stripping the Skin
Mishal Omar — December 28, 2017 — Fashion
References: sephora
Jelly cleansers are becoming increasingly popular in the skin care industry, and Drunk Elephant is the most recent brand to release its very own.
The product comes in a black and white tube with unique black and white graphics, and aims to cater to individuals with oily or sensitive skin. Those with oily skin tend to gravitate towards products that completely strip their skin of essential oils, however the Drunk Elephant Jelly Cleanser manages to avoid this. The cleanser removes makeup, pollution, excess oil and the dust and dirt that collects on the skin throughout the day, all without stripping the skin of all its moisture.
This Jelly Cleanser is free of parabens, sulfates, and phthalates.
The product comes in a black and white tube with unique black and white graphics, and aims to cater to individuals with oily or sensitive skin. Those with oily skin tend to gravitate towards products that completely strip their skin of essential oils, however the Drunk Elephant Jelly Cleanser manages to avoid this. The cleanser removes makeup, pollution, excess oil and the dust and dirt that collects on the skin throughout the day, all without stripping the skin of all its moisture.
This Jelly Cleanser is free of parabens, sulfates, and phthalates.
Trend Themes
1. Rise of Jelly Cleansers - The increasing popularity of jelly cleansers in the skin care industry presents opportunities for brands to develop innovative and gentle cleansing products.
2. Catering to Oily and Sensitive Skin - Brands can capitalize on the demand for products that cater specifically to individuals with oily or sensitive skin, offering effective yet gentle cleansing solutions.
3. Moisture-retaining Cleansers - The development of cleansers that effectively remove impurities without stripping the skin of its moisture provides an opportunity for brands to create products that balance cleansing and hydration.
Industry Implications
1. Skincare Industry - The skincare industry can innovate by creating a wide range of jelly-based cleansers that cater to different skin types and address specific skin concerns.
2. Beauty and Personal Care - The beauty and personal care industry can explore the formulation and packaging of jelly cleansers to meet the growing demand for gentle yet effective cleansing products.
3. Natural and Organic Products - The natural and organic products industry can leverage the trend towards jelly cleansers by developing eco-friendly and sustainable formulations that appeal to conscious consumers.
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