Consumer interest in maker culture prompts a surge in DIY gifting
Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits.
Workshop Question - In what ways can your brand tap into elements of maker culture to convey a greater sense of sentimentality among your products and services?
Trend Themes
1. DIY Culture - The rise in DIY culture is leading to a surge in homemade gifting and creativity among young shoppers, as well as an emphasis on customization and personalization.
2. Budget-friendly Alternatives - Inexpensive and budget-friendly alternatives to traditional Valentine's Day gifts and decor are gaining popularity, encouraging people to create their own personalized gifts, cards, and decor.
3. Minimalist Card Design - Minimalist and graphic approaches to holiday and gift card design are gaining popularity among consumers, which presents an opportunity for businesses to create simple yet elegant branded designs.
Industry Implications
1. Arts and Crafts Industry - The rise in DIY culture presents opportunities for companies in the arts and crafts industry to market to consumers looking for ways to create their own homemade decor, gifts, and cards.
2. Printing and Design Industry - The trend towards minimalist and graphic holiday and gift card design creates opportunities for companies in the printing and design industry to collaborate with businesses and create custom-branded designs.
3. Food and Beverage Industry - Creating fun and cost-effective treats such as Twinkie Minion Treats allows companies in the food industry to tap into the DIY and budget-friendly trends for Valentine's Day and other holidays.
5 Featured, 35 Examples:
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Date Range:
Feb 14 — Aug 15
Trending:
Warm
Consumer Insight Topics:
