Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Humorizing Parenthood

Modern media's portrayal of parenting places emphasis on satirical elements

Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.
Workshop Question - How well does your brand's communication around parenting reflect the real-life parenting experience? How could you use humor to add a dose of authenticity to that messaging?
Trend Themes
1. Authenticity in Parenting Portrayal - Brands and media are responding to the desire for truthful and lighthearted approaches to difficult scenarios of parenthood.
2. Humorous Parenting Marketing and Content - Humor is increasingly used in ads, Instagram accounts and webcomics that depict parenting experiences to engage consumers.
3. Accessible Parenting Advice Online - Online series and social platforms provide millennial parents a voice and space for shared experiences.
Industry Implications
1. Marketing and Advertising - With an increasing desire for authenticity and humor, businesses can create engaging parenting campaigns that resonate with consumers.
2. Media and Entertainment - Media content is adapting to the need for truthful and lighthearted portrayals of parenthood to cater to their viewers.
3. Technology and Social Media - Online series and social platforms have provided millennial parents with a platform to share experiences with one another.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
184,608 Total Clicks
Date Range:
Jan 15 — Jul 16
Trending:
Warm

Featured Examples

Playful Pregnancy Pictures
Playful Pregnancy Pictures
This Mom Created Webcomics of Everyday Life for Pregnant Women
Line Severinsen, an expecting mother created these pregnancy pictures that documented what everyday life was like for a typical mom-to-be. These illustrations playfully capture the struggles and... MORE
Hilarious Parenthood Instagrams
Hilarious Parenthood Instagrams
'Asshole Parents' is a Safe Place to Share Universal Experiences
####### Parents might seem like a harsh title at first, but it’s immediately clear that the Instagram account is poking fun at the idea behind such a term. After all, the trials and... MORE
play_circle_filledOutrageous Baby-Making Ads
Outrageous Baby-Making Ads
This 'Do It for Mom' Ad Asks Danes to Reward Grandmothers with Babies
This hilarious commercial from travel company Spies Travel Denmark is one of the videos part of the ‘Do it for Mom’ campaign. The premise of the campaign is to increase the country’... MORE
play_circle_filledComical Parenting Ads
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
This hilarious Similac commercial is being touted as one of the most “honest” parenting ads out there. Rather than taking an approach that’s simple and heartwarming from the start,... MORE
play_circle_filledMillennial Parenting Shows
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
‘Millennial Moms’ is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents. The YouTube channel includes... MORE

Related Examples

Kid Smartphone Alternatives
Kid Smartphone Alternatives
This Tracker Phone Was Designed to be a Simple Communication Device
Comprehensive Mothering Apps
Comprehensive Mothering Apps
The Sevenlogics Baby Nursing App Keeps Track of Schedules and More
Gas Relief Baby Products
Gas Relief Baby Products
The 'Windi' Provides Colic and Gas Relief for Infants
Connected Baby Monitors
Connected Baby Monitors
The Philips Avent Video Baby Monitor Camera Offers Enhanced Functions
Entrepreneurial Parent Programs
Entrepreneurial Parent Programs
First Years' 'Parentpreneur Grant' Fuses Parenting and Business
Roaming-Free Phone Plans
Roaming-Free Phone Plans
'Forbesfone' Offers a Cost-Effective International Phone Plan for Travel
Fetal Monitoring Patches
Fetal Monitoring Patches
This Tiny High-Frequency Device Monitors Your Baby's Every Movement
play_circle_filledLuxury Hotel VR Tours
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
Toilet Paper Sprays
Toilet Paper Sprays
'Aquinelle' Turns Toilet Tissue into Scented Body Wipes with Just One Spray
Artistic Food Journals
Artistic Food Journals
This Artsy Foodie Travels Across North America Drawing His Burritos
Airport Insurance Kiosks
Airport Insurance Kiosks
This Airport Kiosk Allows Travelers to Get Insured Right Before a Flight
Accurate Disney Illustrations
Accurate Disney Illustrations
This Artist Draws the Dark Origins of Disney Princess Movies
Endearing Couple Illustrations
Endearing Couple Illustrations
These Drawings Show the Little Things That Bring Couples Closer
Wanderlust Fashion Ads
Wanderlust Fashion Ads
The Louis Vuitton FW15 Campaign Focuses on the 'Spirit of Travel'
Sponsor-Subsidized Suitcases
Sponsor-Subsidized Suitcases
Orion Helps Travellers Cover Baggage Fees By Turning Luggage Into Ads
Vibrant Airline Birthday Campaigns
Vibrant Airline Birthday Campaigns
The easyJet 20th Birthday Campaign Looks Back on Trips Taken
play_circle_filledThievery-Based Flight Promotions
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
Cartoon Christmas Stamps
Cartoon Christmas Stamps
These Charlie Brown Postage Stickers Celebrate the Classic Holiday Film
Minimal Line Portraits
Minimal Line Portraits
These Simple Illustrations Feature Iconic Pop Culture Characters
Unmasked Character Illustrations
Unmasked Character Illustrations
Alex Solis Illustrated a Collection of Costumed Cultural Icons
Healthy Pregnancy Diet Ads
Healthy Pregnancy Diet Ads
These Posters Promote Healthy Diets for Pregnant & Breastfeeding Women
Maternal Bathtub Portraits
Maternal Bathtub Portraits
This Expectant Mother Captures Images of Her Pregnancy Inside a Bathtub
Problematic Parenting Photos
Problematic Parenting Photos
The 'Average Parent Problems' Instagram Celebrates Parenting Fails
Interactive Parenting Radio Shows
Interactive Parenting Radio Shows
Abracadabra Parenting Radio is All About Happy Parenting
Hyper-Protective Parenting Shows
Hyper-Protective Parenting Shows
'World's Worst Mom' Features Extreme Helicopter Parenting
Parenting Baby Wipes
Parenting Baby Wipes
Tommee Tippee's 'Advice Wipes' are Made From Recycled Parenting Publications
Space Suit Blankets
Space Suit Blankets
The Little Lotus Swaddles Are Made with Materials from NASA Apparel
Child-Towing Carts
Child-Towing Carts
The kidRunner Lets You Tow Your Kids Along While You Jog
Hipster Baby Apparel
Hipster Baby Apparel
Cheeky Face Creates Fashion-Forward Clothing for Toddlers
Family Photo-Sharing Apps
Family Photo-Sharing Apps
Lifecake Lets You Chronicle and Revisit Your Child's Growth Progress
Coupon Cashing Apps
Coupon Cashing Apps
The Checkout 51 App Takes Couponing into the Digital Age
Discount Grocery Apps
Discount Grocery Apps
Flipp Gives Users Access to Grocery Store Deals and Discounts
Fake Newborn Flasks
Fake Newborn Flasks
The Cool Baby Lets Fake Parents Subtly Sip Booze
play_circle_filledRevisited Smooching Parodies
Revisited Smooching Parodies
First Kiss: One Year Later Imagines If the Participants Stuck Around
play_circle_filledFamily Food Campaigns
Family Food Campaigns
KFC, Pizza Hut & World Hunger Relief Provide Food to Families in Need
Nonna Fashion Ads
Nonna Fashion Ads
The Dolce & Gabbana Campaign Star Scene-Stealing Grandmothers
Sarcastic Mom Blogs
Sarcastic Mom Blogs
'It's Like They Know Us' Pairs Corny Campaigns with Witty Comments
Artistic Mother-Daughter Ads
Artistic Mother-Daughter Ads
Hopi Hari's Ads Make Use of Angela Hendricks' Mother-Daughter Art
Parenting Song Spoofs
Parenting Song Spoofs
This Japanese Let It Go Parody Offers Encouragement to Japanese Parents
Bathroom Breastfeeding Ads
Bathroom Breastfeeding Ads
A Mock Breastfeeding Ad Campaign Aims to Reduce Societal Stigma
play_circle_filledSeductive Child Suffering Ads
Seductive Child Suffering Ads
This Mother's Day Campaign Uses Models to Highlight Child Suffering
play_circle_filledMaternal Vending Machines
Maternal Vending Machines
This Fun Vending Machine by Lanes Health Acts & Speaks as a Mom Would
Mother-Child Fashion Ads
Mother-Child Fashion Ads
The Born Free Africa Campaign Stars Doutzen, Sasha and Karolina
play_circle_filledEmotional First Flight Videos
Emotional First Flight Videos
'Vodafone Firsts' Helped Two Dutch Grandmas Fly for the First Time
Social Media Success Charts
Social Media Success Charts
This 'Twitterpalooza' Infographic Celebrates Terrific Tweets