Modern media's portrayal of parenting places emphasis on satirical elements
Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.
Workshop Question - How well does your brand's communication around parenting reflect the real-life parenting experience? How could you use humor to add a dose of authenticity to that messaging?
Trend Themes
1. Authenticity in Parenting Portrayal - Brands and media are responding to the desire for truthful and lighthearted approaches to difficult scenarios of parenthood.
2. Humorous Parenting Marketing and Content - Humor is increasingly used in ads, Instagram accounts and webcomics that depict parenting experiences to engage consumers.
3. Accessible Parenting Advice Online - Online series and social platforms provide millennial parents a voice and space for shared experiences.
Industry Implications
1. Marketing and Advertising - With an increasing desire for authenticity and humor, businesses can create engaging parenting campaigns that resonate with consumers.
2. Media and Entertainment - Media content is adapting to the need for truthful and lighthearted portrayals of parenthood to cater to their viewers.
3. Technology and Social Media - Online series and social platforms have provided millennial parents with a platform to share experiences with one another.
5 Featured, 45 Examples:
184,608 Total Clicks
Date Range:
Jan 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:
