This Campaign Encourages Users to Promote Good Dental Health
Katherine Pendrill — August 21, 2015 — Tech
References: facebook & theoaklandpress
The Michigan Dental Association launched a new online campaign that encourages users to promote good dental health on social media. While not everyone is a fan of going to the dentist, these visits are necessary to ensure proper oral hygiene. This new campaign uses selfies to remind people about the importance of regular visits to the dentist.
The aim of the contest is to promote good dental health by encouraging users to show off their pearly whites with a 'healthy selfie.' These photos can include a selfie with the dentist, a picture of someone eating a healthy food or simply a user flashing their dazzling smile. Users can then tag their healthy selfie with the caption '#MyMouthSays.' The Michigan Dental Association is offering cash prizes to encourage individuals to participate and share their healthy selfies.
By leveraging the power of social media, the organization is able to remind people about the importance of good dental hygiene.
The aim of the contest is to promote good dental health by encouraging users to show off their pearly whites with a 'healthy selfie.' These photos can include a selfie with the dentist, a picture of someone eating a healthy food or simply a user flashing their dazzling smile. Users can then tag their healthy selfie with the caption '#MyMouthSays.' The Michigan Dental Association is offering cash prizes to encourage individuals to participate and share their healthy selfies.
By leveraging the power of social media, the organization is able to remind people about the importance of good dental hygiene.
Trend Themes
1. Social Media Selfie Campaigns - The use of selfies and social media platforms to promote and encourage good dental health.
2. Incentivized User-generated Content - Offering cash prizes to users who participate in and share their healthy selfies.
3. Digital Marketing for Oral Hygiene - Utilizing digital platforms and campaigns to raise awareness about the significance of regular dental visits.
Industry Implications
1. Dental - Disruptive innovation opportunities include adopting digital marketing strategies, developing personalized oral hygiene apps, and integrating social media campaigns.
2. Marketing - Opportunities for disruptive innovation include creating incentivized user-generated content campaigns, utilizing social media platforms for promotional purposes, and leveraging digital marketing techniques for dental health awareness.
3. Technology - Opportunities for disruptive innovation include developing dental-related mobile apps, leveraging user-generated content for oral hygiene promotion, and utilizing social media platforms for targeted advertising campaigns.
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